Focus and simplicity help ideas grow.
The changing, competitive and often complex world of content marketing could use some simplification and that’s why it was refreshing to get the following question recently:
What’s the one thing that has been instrumental for you to be successful at content marketing?
My gut reaction of course was, there is no “one thing”. There are many things and they vary depending on the industry, types of product/services, target audience, maturity of the company’s marketing, resources, timeframe and so on. In fact, I posted about an array digital marketing skills just 2 weeks ago.
But really, for me there is one thing that seems to stand out.