The stories that we are told as children are largely focused around kings, queens, princes and princesses. These characters are beautiful, intelligent and live a life that others can only dream of.
Today’s royalty take somewhat of a different form. They are marketers that inevitably stand out from the crowd due to their digital marketing creativity, smarts and success. But what is it that makes these marketers royalty?
The key to becoming content royalty in 2016 is taking an integrated approach to content marketing, or a “content plus” model. This approach shows a level of content marketing maturity and looks beyond content as a singular element, and combines it with other digital marketing services and best practices.