As new businesses are started every day across the U.S., many of those entrepreneurs are grappling with the realities of how to market their ideas, products and services.
Limited resources and an overabundance of options requires filtering and prioritization when it comes to where marketing investments are made, whether it’s content, blogging, social media, or SEO.
Common questions include: What to measure? What if it fails? What should we outsource?
Here are a few answers to those questions that I was asked as prep for an interview:
What advice do you have for business owners or entrepreneurs who are staying out of blogging and/or social because they don’t feel they can produce enough content on a regular basis to keep things interesting?