This year, headlines throughout the marketing blogosphere proclaimed that influencer marketing is “the next big thing.”
At TopRank Marketing, we have been refining our influencer marketing strategy for nearly a decade. It’s our past, present, and next big thing. When done well, influencer marketing can boost brand credibility, provide valuable exposure for the brand and the influencer and create killer content your audience will love.
Now that influencer marketing has officially arrived, how will it evolve in 2016? We asked our in-house experts, and some of our favorite marketers outside the TopRank Marketing team, for their opinion. Here are the influencer marketing predictions for 2016.