Repurposing content is most often a function of efficiency. Marketers investing in content have always sought to extend the value of their content marketing efforts by repurposing, re-skinning or reimagining content into alternative forms.
In fact, repurposing is so popular, there are over 1 million search results in Google for “repurpose content”. And for good reason:
50% of marketers say producing content consistently is a top challenge. CMI/MarketingProfs
Exploding the eBook. Developing a substantial eBook for example, creates a rich source of information from which many derivative works can be created ranging from blog posts to infographics. The folks at Kapost have promoted the content pillar approach with some great examples of this.