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James Anderson

Falling Behind on Content? Catch Up With These Content Repurposing Tips

James Anderson on Jan 5th, 2015     Content Marketing

content marketing repurposing

Remember all that content you were going to have completed before you left for holiday break? Remember the editorial calendar that was going to include all of Q1 2015 that you scaled back to be only January, 2015, that you scaled back to be … well … nothing?

The holidays were great, and you were able to only half occupy your mind with pending work deliverables scheduled for early January. If you are like me, you even planned to use some of your off time to work ahead on a few work tasks, then the holiday events and the family fun got in the way (in a good way, of course).

Lee Odden

Content Marketing: Curation, Repurposing & Collective Social Wisdom

Lee Odden on Jul 2nd, 2012     Content Marketing, Online Marketing

repurpose contentOne of the great talents of an effective content marketer is the ability to re-create or as my pal Ann Handley says, “reimagine” content.  This is a topic we’ve covered many times in the context of SEO, PR and blogging. As the popularity of content marketing becomes an essential component of many business marketing plans, interest in the right mix of creation, curation and re-purposing has justifiably skyrocketed.

Many companies don’t have the resources to create anything new or don’t believe customers need anything more than product features and benefits pages. Optimizing archived newsletters, press releases, images, video, PDF spec sheets and MS Office docs was born out of the need to diversify what constitutes marketable content for search and consumers.

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