Did you know, that on a daily basis, 16 to 20% of search queries on Google have never been seen before? With over 100 billion monthly queries, there are an incredible number of ways that people express their interests, wants and needs.
At the same time, a study from CMI and MarketingProfs reports that 50% of marketers say producing content consistently is a top challenge.
With the diversity of expressions buyers search for and the demands of producing a variety of engaging content on a consistent basis, one has to wonder why so many B2B marketers insist on publishing content once and with a singular theme.
To get more value from content investments while providing a greater variety of information to prospective customers, many B2B marketers are repurposing.