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Lee Odden

Review: Rock Your Marketing with Content Rules

Lee Odden on Feb 7th, 2011     Book Reviews, Online Marketing

Book Review: Content RulesIf I were to write a tactical “how to” book on Content Marketing, I’d like to think it would be a lot like “Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More that Engage Customers and Ignite Your Business”.

After knowing Ann Handley online for several years, I finally met her in person at a B2B MarketingProfs event in Boston last year. I met C.C. during a GM sponsored blogger dinner during SXSW. Both are “walk the talk” people when it comes to content marketing, so it’s more than fitting that they should join forces to write a “put it all into action” book.

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