Online Marketing Blog

Websites and landing pages face very real trust issues – for consumers they can be a scary and uncertain place. Before people will take a desired action, their concerns and anxieties must be addressed. But how can you do this on landing pages when you only have seconds to establish trust?

Tim Ash, SiteTuners CEO and bestselling author of Landing Page Optimization , shared how to effectively use the Four Pillars Of Trust and optimize your online conversion goals.

Tim started by reiterating what we know – it’s not about technology, it’s about people. If you’re going to transact with anyone it’s all about building trust.

We can’t function without trust, we are social beings. If we are going to cross the street, we have to trust that people driving cars will see the red light. Trust is critical, it’s the glue that holds everything together.

The average conversion rate for a website is around 3 percent, but many websites convert at 10 percent or higher.  What are they doing right that you’re missing?

Bryan Eisenberg, NY Times Bestselling Author gave a solo presentation on the secrets of top converting websites and how you too can achieve high conversion results.   Following is a summary of his presentation.

What exactly is conversion rate?  In essence, conversion rate is a measure of your ability to persuade visitors to take the action you want them to take.  It’s a reflection of your marketing effectiveness and customer satisfaction.  For you to achieve your marketing goals, visitors must achieve their goals first.

No one should settle for a conversion rate of less than 10%.  Looking at top retailers, many have conversion rates greater than 15% monthly.  What are they doing that you’re not?

Tim Ash is a marketing machine. He writes a blog, contributes to Search Engine Watch, hosts a weekly show on WebmasterRadio.fm, is author of the book “Landing Page Optimization”, speaks at numerous conferences and is the chair of the upcoming Conversion Conference in May.

Oh, and he also runs SiteTuners, a successful landing page optimization consulting business and has launched a new tool called AttentionWizard that offers eye tracking “without the eyes”.

Tim has worked with American Express, Sony Music, American Honda, Coach, COMP USA and many other major brands.

“Landing page testing is the best accelerator of your business that you have available.”

Tim is a very smart and very nice guy who took a few rare moments of time to answer a few questions about measuring social media ROI, budgets for testing, common mistakes, tips, tools and how he stays current in such a fast paced and changing field.

Conversion Optimization: Picking Up Where SEO Leaves Off, via ISEDB
Seth Godin on Passive vs Active SEO. AKA Content and Link building.

John Jantsch adds 14 new blogs to the Duct Tape Marketing network. Press Release.
Aaron Pratt does an excellent Interview with Bill Slawski

Marketing Sherpa marketing blog voting goes awry and switches to survey monkey. Please vote for “Top Rank” here.