The average conversion rate for a website is around 3 percent, but many websites convert at 10 percent or higher. What are they doing right that you’re missing?
Bryan Eisenberg, NY Times Bestselling Author gave a solo presentation on the secrets of top converting websites and how you too can achieve high conversion results. Following is a summary of his presentation.
What exactly is conversion rate? In essence, conversion rate is a measure of your ability to persuade visitors to take the action you want them to take. It’s a reflection of your marketing effectiveness and customer satisfaction. For you to achieve your marketing goals, visitors must achieve their goals first.
No one should settle for a conversion rate of less than 10%. Looking at top retailers, many have conversion rates greater than 15% monthly. What are they doing that you’re not?