The conversions track at SES New York continues to be packed with those wanting to increase the performance of their search marketing campaigns.
The “Converting Visitors into Buyers” panel was moderated by Aaron Shear from Boost Search Marketing and the speakers included: Mike Moran from IBM, Nigel Ravenhill from McAfee, Michael Sack from Idearc Media Corp. and Howard Kaplanfrom Future Now Inc.
I missed the first half of this session but was able to sit in on the second half and hear Mike Sack and Howard Kaplan give the audience ideas on increasing conversions.
Michael Sack started 0ff with a story about why milk is always in the back of the supermarket.
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