5 Strategies to Increase Conversion in a Social World from #SESCHI

Conversion Optimization in Social World - Tim Ash SES Chicago95% of decisions are considered preconscious.  In fact, the majority of decisions we, as humans, make are automatic or based on “gut feel”, rather than conscious decision making.

So then why are so many businesses building websites for consumers who view and act based on their rational brain? This is the question Tim Ash (@tim_ash) posits during his SES Chicago session “Beyond the Click: Conversion in the Social World.”

The human brain, shaped by thousands of years of evolution, is highly influential on our online decision making. So marketers must look for opportunities to make the conversion process as intuitive, consistent and automatic as possible.

Taking the evolutionary approach, here are five strategies for increasing conversions in a social world, from Tim Ash.

SES New York: Converting Visitors into Buyers

Visitors into Conversions Panel - SES NY

The conversions track at SES New York continues to be packed with those wanting to increase the performance of their search marketing campaigns.

The “Converting Visitors into Buyers” panel was moderated by Aaron Shear from Boost Search Marketing and the speakers included: Mike Moran from IBM, Nigel Ravenhill from McAfee, Michael Sack from Idearc Media Corp. and Howard Kaplanfrom Future Now Inc.

I missed the first half of this session but was able to sit in on the second half and hear Mike Sack and Howard Kaplan give the audience ideas on increasing conversions.

Michael Sack started 0ff with a story about why milk is always in the back of the supermarket.