A novelist can ride the tails of that one great book for years. And a print journalist who’s broken the story of the century might be able to play off that success for several months. But for writers producing copy for the web, creating that one great blog post or article is just that: one great blog post or article.
The challenge when writing copy for the web is to consistently create content that is unique, relevant and entertaining—all at the same time. But it’s not easy to feel inspired and creative day after day.
The next time you find yourself in a rut, test out these 5 tips for creating fresh and unique copy for the web:
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