TopRank Online MarketingTopRank Online Marketing Blog

Lee Odden

5 Tips on Business Blogging With Minimal Resources

Lee Odden on Dec 20th, 2010     Blogging, Online Marketing

business blogging“Why should we have a blog?”  It’s a reasonable question.

Nevermind the fact that millions of businesses are blogging and multiples of those millions of customers are reading said blogs. In fact, 23% of the primary Fortune 500 corporations have an external corporate blog.

Blogs as a content management system make it very easy for content publishers within a company to surface informative, useful content directly to their “customers” and indirectly via search engines and social channels. Business bloggers report their activities have resulted in greater industry visibility, new customers & sales and thought leadership.

My take is that if a business has something interesting to say and stories to tell, then a blogging platform can be one of the most productive channels/methods for publishing and engaging. If not, then there are other, more important problems to solve.

Lee Odden

5 Reasons Why Business Blogs Fail

Lee Odden on May 30th, 2008     Blogging, Interactive Marketing, Online Marketing

With over 100 million blogs tracked by Technorati, there is a tremendous amount of momentum and motivation for businesses to take advantage of all the marketing, PR, support and revenue opportunities that business blogs can bring.

Sometimes it seems there are more “blog consultants” than there are business blogs due to the ease of using free blog software like Blogger or WordPress.com/Wordpress.org. What’s easy to get into is also easy to get out of and many business blog efforts that started out with optimism have petered out like a car out of gas.

Dying corporate blogs (hat tip mykl) are completely avoidable, especially if you understand why they often fail and plan accordingly. Here are 5 of the top reasons why business blogs never make it.

Lee Odden

New Media and Blogging for Influence with Journalists

Lee Odden on Jan 10th, 2008     Blog Marketing, Blogging, Online Marketing, Online PR, Public Relations

In a recent study by Omnicom Group’s Brodeur and Marketwire about how journalists use blogs, it was found that blogs are are a regular source for journalists for improving the speed of reporting news as well as guiding tone, but not for improving quality:

  • Over three quarters of reporters see blogs as helpful in giving them story ideas, story angles and insight into the tone of an issue
  • Nearly 70 percent of all reporters check a blog list on a regular basis
  • One in four reporters (27.7%) have their own blogs
  • About one in five (16.3%) have their own social networking page
  • Almost half of reporters (47.5%) say they are “lurkers”
  • Over half said that blogs were having a significant impact on the “tone” (61.8%) and “editorial direction” (51.1%) of news reporting
Lee Odden

Sourcing Content for Business Blogs

Lee Odden on Feb 21st, 2007     Blog Marketing, Blogging, Online Marketing

magnifying-glass2.jpg
Blogs are useful for many marketing and communication purposes. They’re also useful simply as software that manages content. Businesses can use blogs to communicate a corporate vision, to build thought leadership corporate-wide or for subject matter experts. Blogs can be very useful in support of public and media relations efforts and they are certainly excellent tools for making a site more search friendly with fresh content that attracts incoming links.

One of the best resources for blog content comes out of interactions with prospects and customers. If an organization can tap into the flow of dialog that happens between front line employees such as sales people and customer support there is an abundance of valuable content available. If customers and potential customers have questions about certain topics, then it’s pretty likely that many others will too.

To optimize your online marketing performance, contact us at TopRank | ©2014 TopRank® Online Marketing | Top