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Lee Odden

5 Deadly Sins of Corporate Social Media Marketing

Lee Odden on Oct 8th, 2010     Online Marketing, Social Media

While companies are hiring consultants, internal community managers, testing social media marketing management software and making other kinds of investments in social media marketing, there are a number of things, despite making those investments, many businesses are doing to sabotage their social media success. We could probably list a lot more than seven of these social media sins, but I’ll focus on some of the most important things I’ve been observing.

fear
1. Fear - Of course we know fear is all in the mind and by the looks of it, there are some pretty vivid imaginations out there. Remember when companies feared putting up a blog with comments because, “What if someone says something bad about us?”.  In contrast, companies successful with social media are celebrating such criticism and showing how well they address customer concerns – in public.

Lee Odden

Big Brand Social Media Interview: Wells Fargo, Home Depot, UPS & Graco

Lee Odden on Oct 22nd, 2008     Interviews, Online Marketing, Other Events, Social Media, Social Media Smarts


As much has been publicized about brands using social media to better connect with their customers, extend brand reach and increase sales, there’s still a high demand for practical insider advice and case studies.

To preview the upcoming BlogWell event Oct 28 on How Big Companies Use Social Media, Online Marketing Blog brings you this first ever group interview with 4 speakers from some of America’s best known brands to share their insights on defining, justifying, testing, outsourcing, measuring and continuing to learn about social media for the enterprise.

Tim Collins from Wells Fargo
Tim Collins, Senior Vice President of Experiential Marketing, is a eleven year veteran of Wells Fargo.  He manages sponsorships, events, virtual worlds, social media, etc.  He also has “Only at Wells Fargo” responsibilities including History Museums and an active Stage Coach Appearance program.

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