While companies are hiring consultants, internal community managers, testing social media marketing management software and making other kinds of investments in social media marketing, there are a number of things, despite making those investments, many businesses are doing to sabotage their social media success. We could probably list a lot more than seven of these social media sins, but I’ll focus on some of the most important things I’ve been observing.
1. Fear - Of course we know fear is all in the mind and by the looks of it, there are some pretty vivid imaginations out there. Remember when companies feared putting up a blog with comments because, “What if someone says something bad about us?”. In contrast, companies successful with social media are celebrating such criticism and showing how well they address customer concerns – in public.