TopRank Online Marketing

Lee Odden

SEO Basics: Ensure Your Site is Crawlable

Lee Odden on Oct 7th, 2008     Online Marketing, SEO, SEO Tips

Online Marketing Blog has always been about more than search engine optimization, covering digital public relations, social media marketing and plenty of other internet marketing topics. And yet, SEO is a core component of nearly every thing we do in our consulting practice.

For the web site owners  and marketers fairly new to the site optimization game, we like to offer tips based on common questions overheard in the course of providing SEO and internet marketing services.

Question: “Ensure your site is crawlable”  What would be, in your opinion, the basic conditions that need to be reunited for a website to be crawled?”

Lee Odden

SEO Tips – Let the Spider Crawl

Lee Odden on May 25th, 2006     Online Marketing, SEO, SEO Tips

Over time I plan on adding more scheduled topics and features to Online Marketing Blog. The most recent has been the “Spotlight on Search” series of interviews. The newest is, “TopRank Basic SEO Tips” which will cover fundamental how-to’s on search engine optimization. The SEO tips topics will be motivated by client and prospect questions that our team answers daily.

So on to the first TopRank Basic SEO Tip: Let the Spider Crawl

For most sites, one of the first things we check is to make sure the site crawler friendly. “Crawler friendly” you say? What the heck does that mean? Search engines find sites mostly by following links from sites that are already known to find new sites and pages. The sofware programs that search engines use to perform this task are often called “Bots” or “Spiders”. You get the analogy right? “Web”, “Spiders”, “Crawl”.

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