Content marketing has exploded over the past year and will continue to grow in importance throughout 2013. Still, many marketers make the mistake of rushing to publish or producing content without a purpose in an effort to capitalize on the trend.
Quality rules the day when it comes to content creation. We write often here on the importance of content planning and optimization and Lee Odden offered a complete framework for optimizing across SEO, social media and content marketing in his book, Optimize.
Here are just a few examples of brands killing it with great content. Check them out and see what lessons you can take away to improve your own content strategy: