April 1st is prime time for jokes from brands seeking to capitalize on the holiday. One trend that is no joke involves the importance of content in the digital marketing mix.
According to a study from Econsultancy and Adobe, content ties as the number one digital marketing priority along with conversion rate optimization for 2013. That confidence and focus on content has companies responding with investments. A study from MarketingProfs and Content Marketing Institute reports that 86% of BtoC companies will keep or increase their investments in content marketing spending in 2013. Additionally, 54% of BtoB companies will increase content marketing spending.
Along with an increased digital marketing focus on content are the major changes with search engines and the practice of SEO. Now more than ever, the importance of on and off domain content is as important or more than the technical aspects of optimization.