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Lee Odden

No April Fool’s – Raising the Bar on Content Marketing Should Be Your Imperative in 2013

Lee Odden on Apr 1st, 2013     Content Marketing, Online Marketing

content marketingApril 1st is prime time for jokes from brands seeking to capitalize on the holiday. One trend that is no joke involves the importance of content in the digital marketing mix.

According to a study from Econsultancy and Adobe, content ties as the number one digital marketing priority along with conversion rate optimization for 2013.  That confidence and focus on content has companies responding with investments. A study from MarketingProfs and Content Marketing Institute reports that 86% of BtoC companies will keep or increase their investments in content marketing spending in 2013. Additionally, 54% of BtoB companies will increase content marketing spending.

Along with an increased digital marketing focus on content are the major changes with search engines and the practice of SEO. Now more than ever, the importance of on and off domain content is as important or more than the technical aspects of optimization.

Lee Odden

Creative Content Marketing in the UK – Winning Hearts, Minds & Wallets

Lee Odden on Feb 7th, 2013     Content Marketing, Online Marketing

creative content marketing UKIn just a few weeks, I’ll be making the pilgrimage to London where I will be speaking at the SES London conference about integrated marketing and content, two very hot topics right now.

As the internet marketing industry evolves with innovations in platform technologies and consumer behaviors changing right along, marketers and brands are trying their best to keep up. This is as true in London as it is here in Minneapolis or New York or San Francisco.

Top of mind these days is “content marketing” and a study from Econsultancy and Adobe reports that content marketing is a top digital marketing priority in 2013 for companies worldwide. Another study conducted by Econsultancy & Responsys shows that UK companies are budgeting accordingly with 99% stating they will increase or maintain their content marketing investments in 2013.

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