TopRank Online MarketingTopRank Online Marketing Blog

Ashley Zeckman

Steven Yap of Google: Adjust Your Search Engine Marketing Strategy to Meet Consumer Needs

Ashley Zeckman on Aug 20th, 2012     Online Marketing, Search Marketing

Your customers are using multiple channels and devices to consume information

Until recently search marketing was the channel that many companies thought they had “all figured out”.  As the online marketing industry evolves many are finding it difficult to move into the next phase, which includes cross-channel optimization.

I recently attended a presentation from Steven Yap, Head of Emerging Products and Markets at Google where he covered that very topic.  Figuring out how search can help produce wins that really matter, and determining what role search marketing plays in a broader marketing campaign leaves many marketers stumped.  In this article I’ve included some helpful tips from Yap as well as some best practices for cross-channel optimization.

Brian Larson

Marketo Summit Session: Engaging with Cross Channel Marketing

Brian Larson on May 24th, 2012     B2B, Content Marketing, Email Marketing, Marketing PR Conferences, Online Marketing, Online Marketing Strategy

[Note from Brian: Please note that Marketo is a client of TopRank Online Marketing]

When was the last time you heard of a really successful email campaign? Or TV ad campaign? Or a campaign on any channel for that matter? It’s likely been awhile.

The reason that isolated, channel-specific campaigns are rarely discussed these days is simple: they rarely work. That by no means is saying that email, or TV, or social, can’t be incredibly effective platforms to market your messages. Cross channel (see multiple channel) marketing is effective because each of these platforms can have an impact, when integrated into a holistic campaign.

It’s with this in mind that Maria Pergolino, Marketo’s Senior Director of Marketing, led the Marketo Summit panel discussion ‘Engaging with Cross Channel Marketing’.

Lee Odden

Integrating SEO with Public Relations

Lee Odden on May 14th, 2006     Interactive Marketing, Online Marketing, Online PR, SEO, TopRank Agency News


Karen Sams over at our PR firm, Misukanis & Odden does a nice job explaining the value and benefits of incorporating search engine optimization with public relations in a short PR and SEO video case study.

You hear a lot of buzz about PR and SEO in articles, on forums, conferences, etc with few practical examples. Of the examples that are shown, they are often repeats of the same example. For some variety and insight, Our team put together a short video with information on one particular client campaign involving search engine optmization and public relations with impressive results.

To optimize your online marketing performance, contact us at TopRank | ©2014 TopRank® Online Marketing | Top