Creating original and compelling content is paramount to your success as a marketer. Getting your customers involved in this process is great for engagement, product improvement, product development and your overall reputation as a brand. It can also add tremendous value to your content.
You may be thinking that crowdsourcing is too complex to consider as part of your content curation, but once you understand the different shapes and sizes crowdsourcing can take, even the most risk-averse marketer will understand the benefits of crowdsourcing.
Just as the definition of content marketing and curation seems to vary, so too does the definition of crowdsourcing. According to DailyCrowdSource.com, “Crowdsourcing is the process of getting work or funding, usually online, from a crowd of people. The word is a combination of the words ‘crowd’ and ‘outsourcing’. The idea is to take work and outsource it to a crowd of workers.”
Content is an essential vehicle for corporate storytelling, attracting and engaging customers to buy. Organizations are beginning to get that, but struggle with content sourcing and how to scale. Besides hiring an editorial staff complete with corporate journalists, one of the most valuable sources of content for online marketing comes from your brand’s community.
