Savvy internet marketers work hard to uncover and understand the common characteristics of their buying audiences, segmenting them into groups and even going so far as to develop personas. They do this for a very good reason, how can you optimize your content for an audience if you don’t know who they are or what they want? This customer-centric approach to marketing is one that Lee has been advocating for years (see Chapter 6 of Optimize for some good nuggets).
With the sun starting to warm-up Lake Minnetonka where the TopRank Online Marketing HQ is located, it got me thinking about how the disciplines of customer optimization and fishing are similar. You may laugh at that idea, but given my tendency to leave each fishing trip with 5-7 less lures, an impressive sunburn and zero fish, I have spent a lot time reflecting on how to elevate my fishing ‘game’.