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Miranda Miller

Lee Odden’s War of Words: Myth-Busting Social, Content Marketing & SEO at NMX

Miranda Miller on Jan 9th, 2013     BlogWorld NMX, Content Marketing, Online Marketing, SEO, Social Media

Lee Odden answers audience questions about content marketing, social media and SEO.Our CEO at TopRank Online Marketing, Lee Odden (@leeodden), shared his War of Words: Myth-Busting Social, Content Marketing and SEO yesterday at NMX Las Vegas.

The premise of Lee’s presentation was actually crowdsourced; the title War of Words comes from H.G. Wells’ War of the Worlds, which was turned into a radio program by Orson Wells and spawned a mass fear that Mars aliens were on their way to take over Earth. There is much misinformation in content marketing, social media and SEO that the hype spreads much like the alien myths of days gone by, says Lee.

Lee Odden

Introduction: 6 Steps to Customer Life Cycle Optimization with Content

Lee Odden on Jul 25th, 2012     Content Marketing, Online Marketing

customer lifecycle optimizationAs an active observer and participant in the digital marketing world, I see a spectrum of attitudes and perspectives towards attracting and engaging customers online. There are a growing number of great examples and case studies within the world of content marketing in particular, but it’s really only a fraction of the digital marketing spend overall. Despite well promoted studies, statistics, trends and tactics, many companies don’t come close to realizing their potential when it comes to customer acquisition and community building online.

Why do companies continue to invest in content creation without specifying its purpose, the intended audience or outcome? Why do so many business marketers continue to think their existing distribution channels are all that’s needed to gain the full value of exposure to the content they’re publishing?

Lee Odden

Driving Social Media & Customer Acquisition Throughout the Customer Lifecycle

Lee Odden on Jun 29th, 2011     Online Marketing, Social Media

Customer Hourglass Framework Altimeter GroupI received an invite to CrowdFactory’s “Driving Social Media & Customer Acquisition Throughout the Customer Lifecycle” webinar yesterday with Jeremiah Owyang from Altimeter Group and  Sanjay Dholakia, CEO of CrowdFactory and decided to liveblog it.

Jeremiah has pioneered a lot of the social media thinking found in progressive companies today and his blog, Web Strategist, is known to senior business and agency marketing executives world-wide. I’ve been reading it for many years. This webinar addressed several key issues from a social engagement and commerce perspective and promised to share how marketers are using social media to engage customers and prospects across the entire lifecycle.

Lee Odden

Marketing Content During the Customer Lifecycle

Lee Odden on Nov 23rd, 2010     Content Marketing, Online Marketing

Lifecycle MarketingWe’ve established the value of content marketing here through many different posts. Most of the focus has been on creating value from content at the top of the funnel in a buying cycle. That’s where a lot of marketing dollars are focused and it’s an area of focus for the consulting offered by many online marketing agencies.

Content is the source of why search engines exist and therefore, essential for any discussion of SEO. Content is also the means through which brands engage customers on the social web through helpful information, resources, advertorial and even entertainment.

Another perspective to consider is that when brands and individuals share information on social networks and media sharing sites the outcome is content. There are many ways to be more effective with social content creation, sharing and engagement that marketers are not taking advantage of.

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