If you had to put a value on the UFC, what would it be? You wouldn’t be remiss to put it in the hundreds of millions, or even billions. Dana White got into the UFC for $2 million and people thought he and his partners were out of their minds for paying even that much. Yet today, UFC is a multi-million dollar business, with over 9 million fans on Facebook and 800,000 Twitter followers. This is a highly engaged community White has built; currently, there are over 400,000 people talking about UFC on Facebook alone.
They had an uphill battle from the start; porn was allowed on pay-per-view TV, yet ultimate fighting wasn’t, he points out. White joined Forbes Managing Editor Bruce Upbin on stage for the second keynote Monday morning at NMX Las Vegas to share the story of his organization’s incredible rise from little more than an idea, to an international on and offline cash machine.