Search engine optimization can be challenging enough, especially for large, enterprise organizations rich with digital assets. They’re also rich with policies, procedures and often times a labrynth of content approval and publishing processes.
An effort to optimize and promote those assets to search engine bots can be even more challenging than standard SEO. And yet it can also be far more rewarding. The notion of Digital Asset Optimization came out of TopRank’s efforts in early in 2007 to describe for internet marketing clients what new opportunities there were to enable prospects and customers to pull themselves via search to company content.

Thank you to Jonathan Dingman, who writes the 






















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