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Lee Odden

Session: Podcast & Audio Search Optimization SES 2007

Lee Odden on Aug 21st, 2007     Online Marketing, Podcast Marketing, Search Engine Strategies

Search engines love text and people love engaging content. This message was made clear during the SES session on Podcast & Audio Search Optimization where Daron Babin of Webmaster Radio, Amanda Watlington of Searching for Profit and Rick Klau of Google presented on the opportunities of search marketing with audio.

Audio search has come a long way and still, we’ve barely tapped into the full potential for audio content.
But why should we podcast? Watlington tells us that the value of audio content lies in its ability to create and foster an emotional connection with the audience. It is yet another opportunity to engage users while adding a human context to the message.

The concerns broached by the audience included the question of whether or not podcast and audio optimization made sense those in B2B marketing.

Lee Odden

DMA-06 WebmasterRadio.FM and Pubcon

Lee Odden on Oct 17th, 2006     DMA Annual Conference, Marketing PR Conferences, Online Marketing, Pubcon

WebmasterRadio.FM man of many talents, Daron Babin, gave a little video interview at DMA 06.
WebmasterRadio.FM

Be sure to check out WebmasterRadio.FM for live interviews and the best Internet radio shows on search marketing.

I believe their next stop will be WebmasterWorld’s Pubcon conference in Las Vegas Nov 14-17, which will be one hell of an event. There will be four keynote presentations including John Battelle, Danny Sullivan, Guy Kawasaki and Jon S. von Tetzchner, the fellow behind the Opera browser.

For this Pubcon I’ll be bringing Karen and Jolina (the red thing is part of our PR firm’s logo), two of our PR/SEO Project Mangers. It will be their first search marketing related conference so it should be a great event for them. I plan on doing at least 10 interviews like the one above with Daron at Pubcon, so watch out for me and my tiny camera.

Lee Odden

Interview with Daron Babin of WebmasterRadio.FM

Lee Odden on May 15th, 2006     Interviews, Marketing Industry News, Online Marketing, Podcast Marketing, SEO, Spotlight on Search

Spotlight on Search – Interview with Daron Babin of WebmasterRadio.FM

Daron Babin
Photo courtesy Strikepoint Blog
There are many success stories on the web and one of the most interesting is WebmasterRadio.FM. The brainchild of Old, Old School SEO Daron Babin and his partner Brandy Shapiro, WebmasterRadio.FM has become the “go to” resource for live streaming radio and podcasts on all things related to search and interactive marketing.

After threatening Daron with sex, fame and a nice hangover, he succumbed to answering a few questions about how he got into the SEO game, what’s up with New Gen Media and his evil plan for a multi media search engine and delivery platform.

Tell us about your background, how did you get involved with search marketing?

Lee Odden

Barry Diller Live on WebmasterRadio.FM

Lee Odden on Feb 27th, 2006     Marketing Industry News, Marketing PR Conferences, Search Engine Strategies

Barry Diller is giving the keynote this morning at SES and it will be available live from my favorite internet radio station, WebmasterRadio.FM. The keynote is at 9am EST so be sure to visit WebmasterRadio.FM and click the “tune in” button. A podcast of the SES keynote with Barry Diller will be available shortly after.

I ran into Daron Babin last night and there are few, more enthusiastic (or experienced) search marketers/entreprenuers in our industry quite like him. He and Brandy Shapiro have done some amazing things with WebmasterRadio.FM the past 2 years, and there’s more in store.¬† Hopefully, I’ll have details on that in a future post.

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