Dart-search Tag Category | Online Marketing Blog

DoubleClick DART Search Party

Posted by Lee Odden on Mar 1st in Online Marketing, Search Engine Strategies, Search Industry News |

There were several after-conference events last night at SES NYC. Marchex held a bash and there was a small, invite only thing for MSN AdCenter as well. I did not make it to either, but instead dropped by the DoubleClick DART Search Launch party that was held in the pentouse loft at Rockefeller Center. Lots of agencies and search engine reps were in attendance. Here are a few photos from my truzty Razr:

DART Search Launch Party
Business and pleasure.

Director of Marketing for Reprise Media, Anthony Iaffaldano.

View from the penthouse garden.

DoubleClick DART Search Party

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DoubleClick Launches DART Search

Posted by Lee Odden on Feb 28th in Marketing PR Conferences, Online Marketing, Pay Per Click, Search Engine Strategies, Web Analytics |

DoubleClick has announced the launch of their new keyword management, bid management and reporting tools, called DART Search that integrate with the DART Ad Management Platform.

Adding DART Search enables clients the ability to manage their paid search campaigns as well as tracking their display, rich media and search advertising from one location.

There’s quite a few bid management tools out there and I think DART Search is focused mosted on existing DART Ad Management clients. Although, adding the keyword and bid management tools may allow DoubleClick to win over clients that are currently outsourcing those services elsewhere.

DoubleClick Launches DART Search

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