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Lee Odden

DoubleClick DART Search Party

Lee Odden on Mar 1st, 2006     Marketing Industry News, Online Marketing, Search Engine Strategies

There were several after-conference events last night at SES NYC. Marchex held a bash and there was a small, invite only thing for MSN AdCenter as well. I did not make it to either, but instead dropped by the DoubleClick DART Search Launch party that was held in the pentouse loft at Rockefeller Center. Lots of agencies and search engine reps were in attendance. Here are a few photos from my truzty Razr:

DART Search Launch Party
Business and pleasure.


Director of Marketing for Reprise Media, Anthony Iaffaldano.


View from the penthouse garden.

I didn’t stay long, but it was a good mix of people. I am doing my best to follow Jim’s advice and pace things, but will most likely drop by the Hitwise event tomorrow night.

Lee Odden

DoubleClick Launches DART Search

Lee Odden on Feb 28th, 2006     Marketing PR Conferences, Online Marketing, Search Engine Strategies, Search Marketing, Web Analytics

DoubleClick has announced the launch of their new keyword management, bid management and reporting tools, called DART Search that integrate with the DART Ad Management Platform.

Adding DART Search enables clients the ability to manage their paid search campaigns as well as tracking their display, rich media and search advertising from one location.

There’s quite a few bid management tools out there and I think DART Search is focused mosted on existing DART Ad Management clients. Although, adding the keyword and bid management tools may allow DoubleClick to win over clients that are currently outsourcing those services elsewhere.

At Search Engine Strategies NYC on the Agency & Branding Track, the sessions “Putting Search Into The Ad Mix” on Wednesday and “Getting On Top In Paid Search” (covered by Chris Boggs over at Search Engine Roundtable) on Thursday that will be worth checking out. I will also be covering the “Ad Agencies and Search” session.

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