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PRSA 2008: The Changed PR Landscape – What Works, What Doesn’t

TopRank Online Marketing on Oct 28th, 2008     Marketing PR Conferences, Public Relations, Social Media

Rob Key, Peter Himler, David Bradfield, Lee Odden
(Rob Key, Peter Himler, David Bradfield, Lee Odden)

Prior to being engaged to someone with far more social tact and less complete obliviousness towards social etiquette than myself, it would have never once occurred to me to bring a “host gift” to a party or get together.

As I mature and meet more and more people, however, I’m glad to have someone around who actually realizes that most social groups will adhere to often unwritten social rules (including “host gifts”), and will be unlikely to truly welcome someone into their group unless they follow them.

When looking at the changing PR landscape, particularly the presence of new forms of social media, what can PR professionals learn from this example?

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