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Lee Odden

It’s a Deal: Q&A from Microsoft Yahoo! Call

Lee Odden on Jul 29th, 2009     Marketing Industry News, Microsoft Bing, Yahoo

microsoft yahoo

Amid all the speculation this week, it’s official that Microsoft and Yahoo! have made a deal: Ā ”Microsoft will now power Yahoo! search while Yahoo! will become the exclusive worldwide relationship sales force for both companies’ premium search advertisers.”

The Search Marketing Industry news sites have covered this completely and a joint web site has been setup my Microsoft Yahoo. I also took a little time to listen in on the investor relations conference call with Steve Ballmer of Microsoft and Carol Bartz of Yahoo! and live tweeted some of the Q and A:

MSFT YAHOO conf call Q: Why no display ad component to the deal? Bartz: To keep the deal straightforward as possible

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