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Lee Odden

Digital Marketing – What Does It Really Mean? Insights from 9 Brand Digital Marketers

Lee Odden on Jul 16th, 2014     B2B, B2C, Digital Marketing

Digital Marketing

Have you noticed the phrase “digital marketing” being bounced around a lot more lately? Me too.

I admit that I’m one of the sources of that bouncing. With the rate of change occurring in the marketing world, I think describing what we do is something that isn’t really satisfied by just one phrase.  Content, Search, Inbound, Multi-Channel, Integrated, all seem to have their place, but “Digital” seems to express what most companies are creating in their marketing right now.

As much as people toss around “digital marketing”, I get the impression that we’re not all on the same page in terms of what it actually means. Just a few weeks ago, we posted a digital marketing predictions post that now has nearly 8,000 social shares. Both the answers and the feedback were quite varied.

Lee Odden

Defining Search Engine Optimization

Lee Odden on Oct 26th, 2009     Online Marketing, SEO

Define SEOThe search engine industry frequently innovates as do consumer behaviors for discovery and sharing. Those changes require search marketers to take a fresh look at what search engine optimization (SEO) is and why companies should or should not engage in its practice.

Defining search engine optimization is often focused on the mechanics:
“SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.” (Wikipedia).

Even Google offers a definition of what an SEO is along with guidelines:
“Many SEOs and other agencies and consultants provide useful services for website owners, including: Review of your site content or structure, Technical advice on website, development: for example, hosting, redirects, error pages, use of JavaScript, Content development, Management of online business development campaigns, Keyword research, SEO training, Expertise in specific markets and geographies.”

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