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Lee Odden

Social Media Marketing Tips

Lee Odden on Jan 30th, 2008     Social Bookmarking, Social Media, Social Media Smarts, Social Networking

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Not too long ago I queried a number of online marketing and public relations peers ranging from Aaron Wall, Matt McGee and Neil Patel to Todd Defren, Triss Hussey and Peter Himler about sharing a few of their social media marketing tips. Out of that informal survey in combination with community specific solicitations came posts about marketing with MyBlogLog and Twitter.

However, there are many more social media communities and channels besides MBL and Twitter that I received tips on and from very reputable sources which you’ll find below. Enjoy!

Todd Defren from SHIFT Communications shared two of his own posts from a series on social media: Tips on using Twitter for finding and developing relationships and another post on using Del.icio.us for PR “edgework” or direct interactions with consumers.

Lee Odden

Feed Optimization Tip: Don’t Forget the FeedFlare

Lee Odden on Jun 5th, 2007     Blogging

FeedFlareFeedBurner is the only service (that I know of) that will re-publish a blogs feed in order to get feed stats. Being such a great service, many users use it only to figure out how many readers their blogs have. However, FeedFlare is a great addition to any FeedBurner feed as it builds interaction and social media links into each post.

FeedFlare allows publishers to easily build “interactivity” into the content they create, making it simple for subscribers to tag, email or share their content with others. Publishers can include a variety of services including a live display of the number of comments to each post, the ability to email the author directly and show the number of blogs that link to their item.

Lee Odden

Why should I use del.icio.us?

Lee Odden on Oct 23rd, 2006     Blogging

“Why should I use del.icio.us?” is a question I got the other day. It seems that del.icio.us provides no search engine love as it blocks the bookmarks with nofollow tags, yet it is very valuable.

What del.icio.us is good for is exposure. Lots of people use del.icio.us to not only store their own bookmarks but find new and interesting websites. I know that sites like LifeHacker sometimes posts on what is popular in del.icio.us too. This then turns in to a very valuable link back to your site.

What you are really doing is trying to create buzz and visibility for an article or a site that you think is interesting. It’s not about spamming link building for search engines.

Lee Odden

Social Bookmark Services Feature Review

Lee Odden on Sep 19th, 2006     Online Marketing, Social Bookmarking, Social Media

Read/WriteWeb has posted an excellent review and comparison of the major social bookmarking services. Digg was not included as they are considered a social news service. The bookmark services reviewed include: BlinkList, Blogmarks, del.icio.us, diigo, Furl, Ma.gnolia, MyWeb, Shadows, Simpy and StumbleUpon.

The result? Del.icio.us and StumbleUpon were the clear winners. I seem to remember something a while back about how StumbleUpon Rocks. :)

Personally, I like tend to use del.cio.us the most for work and StumbleUpon for more recreational surfing. But I have found some excellent resources for work that way.

This information is pretty handy for when you creating your social bookmark links.

Lee Odden

Feeding Journalists With Deli.cio.us

Lee Odden on Jul 17th, 2006     Online Marketing, Online PR, Social Bookmarking, Social Search

Todd Defren posts a nice rundown on using del.icio.us for an online PR initiative for bzzagent. Deli.cio.us is used to create content of value to journalists covering WOMM – the word of mouth marketing industry of which bzzagent is the focus.

What are we doing here? Providing any writer who is interested in WOMM with a customized research page containing the top news in the space, including first-hand reaction — on a daily basis — by a WOMM industry pioneer. For media types, et al., who subscribe to the RSS feed of that del.icio.us page, that’s a daily dose of Thought Leadership!

Lee Odden

Introduction to Social Bookmarks

Lee Odden on Feb 22nd, 2006     Blog Marketing, Blogging, Online Marketing, RSS, Social Bookmarking

Social bookmarking is a way to archive what you find interesting on the web. The popularity of social bookmarks has waned with the growth of social networks but there are still several bookmarking tools in use.

Here’s a presentation that introduces the basics of social bookmarking and how marketers can take advantage of these tools.

Are you using social bookmarks to archive information on the web? Do you use social bookmarking as a marketing tactic?

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