TopRank Online Marketing

Thomas McMahon

10 things to keep in mind when changing a site design.

Posted by Thomas McMahon on Dec 20th in Online Marketing, SEO Tips |

When you create a new site design, you should always remember a few key points. If you don’t, not only is it bad for search engines, but also visitors.

  1. Consider keeping the same file naming structure so that it will be easier for spiders to re-crawl the new site and peoples bookmarks don’t return 404 error pages.
  2. 301 Redirect all old or changed URLs to the new corresponding page.
  3. Create 404 error pages so that when errors occur, visitors get a nice message with the site’s look and feel.
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