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Lee Odden

Interviews with DMA Search Marketing Council

Lee Odden on Jun 19th, 2007     Interviews, Online Marketing

Here is a collection of short video interviews taken during day one of the DM Days conference in New York. The Direct Marketing Association has a variety of special interest groups called “councils”. One of them is focused on search marketing and appropriately named, the Search Engine Marketing Council, or SEMC.

I serve on the operating committee of that organization as does Heather Lloyd Martin of SuccessWorks, Mike Moran of IBM, Andy Wetzler of More Visibility, Jeanette Kocsis of Harte Hanks, Amanda Watlington of Searching for Profit, Doug Garfinkel from Epsilon, Detlev Johnson of Position Technologies and Lisa Merizio Smith from the DMA.

To give direct marketers who read Online Marketing Blog a sense of what the SEMC is up to in regards to SEO and social media education opportunities, I decided to do a few interviews with those opcom members that I could find at the conference on day one.

Lee Odden

ACCM – Top Three Search Marketing Opportunities for Merchants

Lee Odden on May 10th, 2006     Blog Marketing, Blogging, Marketing Industry News, Marketing PR Conferences, Online Marketing, Other Events

The one session that I was able to blog at the ACCM show this week in Chicago was, “Top Three Search Marketing Opportunities for Merchants” which combined blogs and social media with paid inclusion and shopping search engines.

The session was moderated by Heather Lloyd-Martin, who opened up with: “There’s no secret sauce in search. But there are things that catalog marketers might no know about. There are things they can leverage.”

Heather asked the audience, “How many of you have B2B catalogs?” About a third of the audience raised their hands.

First up was Amanda Watlington of Searching for Profit.

The Consumer’s Dilema:

More products and more marketing channels have not resulted in greater customer satisfaction.

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