It’s a common story: an online marketing professional returns from a conference full of exciting new ideas and tactics, only to fail at selling those ideas internally. In many cases, marketing and IT/development professionals don’t always understand each other, and as a result potentially high value projects stall out and never see the light of day.
How can you get your marketing and IT teams working together? The following panel of speakers moderated by Tracy Falke, Social Media Specialist at Freestyle Interactive tackle the subject matter:
- Jonathan Allen, Director, SearchEngineWatch
- Puneet Bhasin, Independent IT Consultant,
- Casey Rovinelli, Director, Digital Marketing, National Hockey League Players’ Association
Casey Rovinelli, Director, Digital Marketing, National Hockey League Players’ Association