TopRank Online Marketing

Lee Odden

Saturday Search Headlines

Posted by Lee Odden on Jan 6th in Online Marketing, Search Industry News |

David Dalka on social media and an improved democracy: “How to Forge a New American Mandate Via Social Media Political Revolution”

Trouble at Netscape, Trouble at digg? Graywolf and Calcanis share their insight.

MarketSmart Interactive closes it’s doors. That’s too bad because we used to get a good number of inquiries from their dissatisfied clients.

Google’s Blogger now offers free domain hosting or mapping for blogs.

FeedBurner’s BlogBeat blog stats now available. I spoke with Rick Klau about this at WMW Pubcon in Vegas but he didn’t give many details.

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Lee Odden

Will Google Squash Digg?

Posted by Lee Odden on Dec 29th in Google, Online Marketing, Search Industry News, Social Media |

There’s a bit of a meme going around regarding the potential use of Google Reader as an alternative to digg. The idea is to be able to view the the most popular shared feeds. Steve Mermelstein starts out with a post, “Google Reader Could be a Digg Killer” which caught the attention of prominent bloggers Steve Rubel and Robert Scoble with nice roundup by Jason Lee Miller from WebProNews.

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Lee Odden

digg Spam Policy Roundup

Posted by Lee Odden on Dec 22nd in Online Marketing, Social Media |

I wasn’t sure about posting about getting the nix from digg earlier this week, but apparently it was on many people’s minds. The response has been pretty amazing. Note, it was a blog domain name, not a user account that was added to the digg banned submission list.

Here’s a list of blogs/sites that have been talking about digg’s spam and editorial policies this week.

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Lee Odden

The hypocrisy of digg and spam

Posted by Lee Odden on Dec 20th in Online Marketing, Rant, Social Media |

More aggressive SMO marketers often talk about being careful not to get user accounts banned on digg. But what about the domain name? Banning user accounts has to do with the actions of the user. That is, behaviors and actions the user can control.

However, a domain name brings into other considerations. For example, whether or not influential members of the digg community like or don’t like a certain site or topic, regardless of what the mass of digg users respond to in the form of story submissions and votes. The site or blog owner has little control over whether other people submit stories and/or vote on them, bury them or report them as spam. Even if they’re not.

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Lee Odden

Pubcon 06 Feeds, Blogs, News, and Social Search

Posted by Lee Odden on Nov 15th in Marketing PR Conferences, Online Marketing, Pubcon, RSS, Social Media |

I was very torn between attending this session and Big SEO, but I got a bit of both. Here’s the official session description:

“Today’s search landscape is more diverse than ever. There are hundreds of new social bookmarking, community tagging, feed search and news search sites and systems emerging. This panel has representatives from some of the top social and feed search engines on the web today. These expert panelists will look at the top issues they are currently facing, as well as new options they can offer webmasters who are looking to get their sites listed.”

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Lee Odden

Danny Daggles on News Search vs Social News

Posted by Lee Odden on Nov 12th in Blogging, Online Marketing, Social Media, Social Search |

Danny Sullivan has posted a very interesting and THOROUGH description of how the Search Engine Watch Blog had two different stories get major play on Digg and Google News at the same time. This provided an opportunity for a comparison and it was interesting to read that Google News sent significantly more traffic than being on the home page of Digg.

He does make the distinction that one event does not make the rule and that the Search Engine Watch blog is included as trusted news source in Google news. There are about 7,000 site included in Google News, so this isn’t a situation you can test on your own. Or is it? I’ve written before about how to get into news search engines, including Google News.

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Lee Odden

Friday Marketing and SEO Links

Posted by Lee Odden on Nov 3rd in Online Marketing, SEO, Search Industry News |

Marketing Sherpa Gets Acquired by MEC Labs Group (Marketing Experiments)

Quintura LSI Keyword Research Tool Updated - SEOBook
The Digg Algorithm - Unofficial FAQ - Cristian Mezei
Transcribing Matt Cutts’ Videos: One through Fourteen - Peter T. Davis
Elite Retreat - Learn to optimize your business with Dave Taylor, Shoemoney, Aaron Wall and Lee Dodd

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Lee Odden

Battelle’s SearchMob

Posted by Lee Odden on Sep 12th in Blogging, Online Marketing, Search Industry News, Social Media, Social Search |

John Battelle has launched a new Digg style service on his Search Blog called SearchMob. It allows registered users to submit articles and vote on them based on the Pligg content management system. via Google Blogscoped.

Similar services that I’ve found very useful include Piers Fawkes’ Marktd for marketing related stories upon which SearchMob was inspired and Constantine Basturea’s New PR for new media public relations articles.

It seems there may be opportunity to for many of these types of sites to emerge in niche topics. My question is, will they augment or compete with search engines?

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Lee Odden

Search Marketing Links 091206

Posted by Lee Odden on Sep 12th in Online Marketing, Search Industry News |

Is Wikipedia the new DMOZ? asks Threadwatch.  Wikipedia Dominates Brand Search Results via Microperuasion

Axandra Search Engine Facts posts a nasty link spam trick for getting links on Slashdot.

Breakdown of Digg algorithm for scoring stories from Marketing Shift - via Axandra

24 Hours of Google Search - not new, but interesting

Get your daily fix of A Blog Node which also includes a very impressive list of resource links

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Lee Odden

The Scoop on Digg

Posted by Lee Odden on Sep 7th in Online Marketing, Social Bookmarking |

If you’re a social bookmark and tagging fan, then you’ll be interested in this post on jp’s domain, “Digg the Rigged“.¬† More at SEW.

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Lee Odden

Yahoo Webzari and Weather Report

Posted by Lee Odden on Jul 31st in Online Marketing, Search Industry News, Yahoo |

Some interesting info from Yahoo recently including an updated “Weather Report” announcing that a new and improved (Slurp) is in action. So now Yahoo has a new look and feel and a new and improved spider. I don’t use Yahoo much more than I used to, maybe a little more. Old habits are hard to break. I was checking my Yahoo account and see that I’m coming up on my 10 year anniversary. Long live Yahoo.
Yahoo Search Blog posted about a modification of the very useful Yahoo Site Explorer tool that Yahoo Korea put out called Webzari, a visual representation of your link neighborhood. It’s only in Korean now, but hopefully Yahoo will publish versions in other languages or at least English.¬† Here’s the Online Marketing Blog link universe. (via Barry)
You know what they say about a picture being worth a thousand words, right? Personally, I like graphic representations like Webzari. Some other cool visual search tools you might like include: The Google related tool over at Touchgraph, that slick new tool at Digg labs called Swarm or trusty visual search engine Kartoo.

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Lee Odden

Social Bookmarks Tool

Posted by Lee Odden on Feb 22nd in Blog Marketing, Blogging, Online Marketing, RSS, Social Bookmarking |

Thomas has done it again. This time he’s created a social bookmark links creator to make it easy to add del.icio.us, digg, furl and more links to your blog.¬† A TopRank version is coming soon and I’ll post in more detail about how to use this excellent tool.

If you need a cool tool for creating RSS feed subscription buttons on your site, be sure to check out another TwisterMC creation: the Automatic RSS Feed Button Maker.

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