digital impact conference

How Many Conferences Can You Attend in 30 Days?

Audience

Conferences are a big part of TopRank’s marketing and content promotion strategy and it looks like a busy summer is ahead of us. Numerous events are coming up quickly – enough to make your head spin. Here is a summary of our involvement with PRSA, DMA, PUSH, SIS, SES and SMX events over the next 30 days:

05/14/08 – MIMA: Duality Reality – Who Controls Social Media in the Enterprise?
The local interactive marketing association along with inspiration and motivation from Doug Pollei, there will be a very interesting panel of in-house Interactives discussing how large companies (General Mills, Best Buy, Target, Fingerhut and OptumHealth) are adopting and measuring social media programs. If you’re in the Twin Cities this week and involved with social marketing now or in the future, this is a MUST ATTEND event.

Optimizing News Content for Search Engines

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The buzz about SEO in the public relations industry has grown tremendously over the past 2-3 years. Press releases in particular, have been the easy target for promotion as candidates for optimization. With the growing use of Google and Yahoo News, optimizing press releases have been an easy way to gain prominent visibility in the short term and in some cases, long term visibility in standard search engines.

As both a SEO and a PR practitioner for companies ranging from startups for Fortune 20 corporations, our Online Marketing Agency is tasked with educating audiences in both industries. For example, at public relations conferences, I’m the SEO guy talking about optimized PR. At search marketing conferences, I’m the PR guy talking about using PR for SEO. Our Account Managers like Jolina Pettice and Mike Yanke do the same thing with clients.