TopRank Online Marketing

Lee Odden

How Many Conferences Can You Attend in 30 Days?

Posted by Lee Odden on May 13th, 2008 in ACCM, Marketing PR Conferences, Online Marketing, PR Conferences, Search Engine Strategies, Search Insider Summit, Search Marketing Expo |

Audience

Conferences are a big part of TopRank’s marketing and content promotion strategy and it looks like a busy summer is ahead of us. Numerous events are coming up quickly - enough to make your head spin. Here is a summary of our involvement with PRSA, DMA, PUSH, SIS, SES and SMX events over the next 30 days:

05/14/08 - MIMA: Duality Reality - Who Controls Social Media in the Enterprise?
The local interactive marketing association along with inspiration and motivation from Doug Pollei, there will be a very interesting panel of in-house Interactives discussing how large companies (General Mills, Best Buy, Target, Fingerhut and OptumHealth) are adopting and measuring social media programs. If you’re in the Twin Cities this week and involved with social marketing now or in the future, this is a MUST ATTEND event.

Lee Odden

Optimizing News Content for Search Engines

Posted by Lee Odden on Apr 22nd, 2008 in Online Marketing, Online PR, Press Release Optimization, Public Relations |

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The buzz about SEO in the public relations industry has grown tremendously over the past 2-3 years. Press releases in particular, have been the easy target for promotion as candidates for optimization. With the growing use of Google and Yahoo News, optimizing press releases have been an easy way to gain prominent visibility in the short term and in some cases, long term visibility in standard search engines.


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SEMPO Institute

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