digital marketing agency

7 Traits for Successful Digital Marketing Agency Client Relationships


The relationships that we form with other people are an inherent part of being human. Some relationships stand the test of time while others become a distant memory. Relationships (good and bad) are not bound to our personal lives. Every day your interactions with coworkers, customers and other business contacts work towards building strong professional relationships today.

One of the larger investments that many organizations make today is in partnering with a digital marketing agency. The job of an agency is to understand who you are as a client and translate that message in a way that helps your brand better connect with target customers. Unfortunately, while 90% of agencies say they truly understand their client’s business, only 65% of clients agree.

4 Digital Marketing Investments All Companies Should Be Making Now


It’s safe to say that not one company is sitting around scratching their head saying “I have all of this marketing budget to spare, what can I spend it on?”. Budgets are tight, and marketing budgets are often the first to feel the pain of cuts.

Traditional marketing tactics often come at a high price, and it can be difficult to track return. Alternatively, the vast array of digital marketing tactics evolve frequently and can quickly become overwhelming.

Each year, companies are investing more and more in digital marketing. In fact, Econsultancy found that 77% of marketers were planning on increasing digital marketing budgets in 2015. But the question on many marketers’ minds is: Where exactly should these digital marketing funds be invested?

4 Signs That You Belong at a Digital Marketing Agency

digital marketing agency career

Think back to when you were a child, teenager or young adult. When someone asked you “What do you want to be?”, how did you respond? Scientist, superhero, actor or rockstar may come to mind for many of you.

When I was younger, I always knew that I wanted to do something creative. As a child I drove my parents crazy coming up with new ways to create art, often out of things that weren’t art supplies. It didn’t matter if I was sewing clothes for my dolls or painting a “masterpiece”, I loved art.

5 Habits of Digital Marketing Agencies That Get Results

digital marketing agencyMy dad runs his own accounting firm, and has been really successful at it. But he’s one of those people who doesn’t seem to really understand the internet. He’s thought of developing a website, or writing a blog, but information online is really overwhelming to someone who can barely open a text message.

The reality is, the landscape of online marketing is ever changing and evolving. For example, Google launched over 600 improvements to its search algorithm last year, consumers share an average of 27 million pieces of content every day, and there are now more smartphones purchased than computers.

Digital Marketing Growth Opportunity is Knocking: Are You Answering?

opportunity knocks for our online marketing agencySince 2001 our “practice what we preach”, digital marketing and PR agency at TopRank has experienced growth every year. Like many frugal and efficiency focused businesses, we’ve been conservative about business operations, taking on zero debt and running pretty lean.

All of our marketing (and most PR) is inbound. We do not employ dedicated sales people or spend on advertising. This approach has kept us small but extremely efficient with exceptional project management, account management and consulting capabilities that exceed those of agencies many times our size.

Staying healthy during lean economic times is smart, but growth is in our future.  Our focus on moving TopRank Online Marketing even further forward as a leading digital marketing agency also offers insights of use for companies. Here are 7 considerations: