6 Lessons Marketers Can Learn from 2012 “Back to School” Digital Marketing Campaigns

Back to School Social Media CampaignsIt’s September. Leaves are changing color, kids, teens and young adults are back in their classrooms – and retailers are adding up cash from back-to-school sales.

It’s too soon to know how successful the back-to-school season has been, but it’s never too soon to learn from the social media campaigns that were launched. After all, marketers never really graduate – we’re always learning new techniques for appealing to consumers.

Take a look at the stand-out digital campaigns of the season and apply the lessons they teach to your own future digital marketing efforts.