digital marketing influencers

How to Get Results You Can Measure with Influencer Marketing

Douglas Karr

Marketers salivate dreaming of attracting attention from “influencers” – be it celebrities, established experts in a particular field, or talking heads. Convincing an influential industry leader to promote your brand would feel like a major win any day, as that kind of exposure can dramatically increase your brand’s reach and influence.

So let’s say you nail a pitch to a Coveted Influencer. You create a partnership. How do you measure the results of that outreach?

Not only has the team at TopRank measured the impact of influencer marketing and seen incredible results, but so has the popular blogger and speaker I’m listening to today at Social Media Marketing World 2015 (#SMMW15).

Top 50 People Most ReTweeted by Digital Marketers – What Does It Mean?

digital marketer topics

When identifying influencers as part of your social media and content marketing program, topic match and popularity are not enough to qualify an influencer as “effective”.

By effective, I mean the ability and likelihood that a person can actually inspire action amongst a community.

To determine the effectiveness dimension, it’s important to use tools that look at other criteria such as the extent to which people respond and take action in response to a person. When it comes to Twitter, things like ReTweets and sharing of links are signals worth looking at.

To shine a light on the digital marketing category, Leadtail and Punchtab have published a new report (h/t SocialFresh) “How Digital Marketers Engage on Twitter” that includes a list of publishers and people that are the most often mentioned and ReTweeted by digital marketers.