Marketers salivate dreaming of attracting attention from “influencers” – be it celebrities, established experts in a particular field, or talking heads. Convincing an influential industry leader to promote your brand would feel like a major win any day, as that kind of exposure can dramatically increase your brand’s reach and influence.
So let’s say you nail a pitch to a Coveted Influencer. You create a partnership. How do you measure the results of that outreach?
Not only has the team at TopRank measured the impact of influencer marketing and seen incredible results, but so has the popular blogger and speaker I’m listening to today at Social Media Marketing World 2015 (#SMMW15).