Digital Marketing News: Alignment Challenges, Instagram’s ‘Collection’ & Amp for Email

The Top Three Reasons Sales and Marketing Alignment Is Off [Infographic]
Communication, broken processes and disconnected metrics are the top three reasons that sales and marketing alignment is off. Is it an issue of focus, priorities, or something else? MarketingProfs

Instagram Gives Brands New Way to Sell In ‘Collection’ Ads
Instagram launched “collection” ads, which allow users to shop and purchase directly through the Instagram platform. AdAge

Google Announces Amp For Email – Delivering Accelerated Mobile Pages Experiences To Your Inbox
The new spec is available today through the Gmail Developer Preview, with support in Gmail slated for later this year. MarketingLand

Instagram Tests Its Version Of The Retweet But Thru Stories
Instagram has begun testing a new feature that would allow users to share public posts from other profiles to their own followers through the Stories feature. MarketingLand

Digital Marketing News: Social Media Trends, What CMOs Search For & Mobile Ads Soar

Social Media Trends to Put Into Practice in 2018 [Infographic]
What should social media marketers focus on in 2018? This infographic shows several trends, like social media ROI, mobile growth and trust. Social Media Today

Search, Paid And SEO, Rank Higher As CMOs Seek New Agency Partners
What do CMOs look for in agency partners? A new report shows that while advertising and direct marketing remain on the top of the list, SEO and SEM are moving to toward the top in leaps and bounds. MediaPost

Mobile Ads To Soar In 2018, Especially In Local Media
MediaPost reports: “Social media ad revenue from mobile (not including tablets) now represents just over 70% of total social ad spending – and will grow to 80% by 2022, per BIA/Kelsey.” MediaPost

Digital Marketing News: State of Social, Super Super Bowl Ads, Scheduled Posts on Instagram

State of Social 2018

The State of Social 2018 Report: Your Guide to Latest Social Media Marketing Research [New Data]. Buffer teamed up with Social Media Week to collect data from over 1,700 marketers and create a new report with insights ranging from huge opportunities with messaging apps to how successful marketers are measuring social media ROI. Buffer Blog

Digital Marketing News: Instagram Gifs, Google AutoML, App Spend hits 86 Billion

Gif Stickers

Image source: Instagram

Instagram Adds Gifs to Stories and, Yes, It’s a Direct Shot at Snapchat. Instagram announced users can now add GIF stickers to all photos and videos uploaded to Stories with more than 100,000 moving stickers to choose from, as well as see which movable images are trending. Does this remind anyone of the annoying days of Angelfire and MySpace? AdAge

App Spending Topped $86 Billion In 2017. Around the world, smartphone-carrying consumers downloaded more than 175 billion apps last year, on which they spent over $86 billion according to the latest annual report from App Annie.  MediaPost

Digital Marketing News: 2018 Creative Trends, Organic Facebook Dead, YouTube Tightens Up

Creative Trends 2018

2018 Creative Trends – Shutterstock’s data and creative teams analyzed their customers’ billions of searches for images, footage, and music search and download data to discover the biggest year-over-year increases. What are the top trends? Fantasy, New Minimalism, Space, Natural Luxury, and Punchy Pastels among others. – Shutterstock

‘Organic reach on Facebook is dead’: Advertisers expect price hikes after Facebook’s feed purge. If any brands haven’t already shifted their Facebook strategy entirely to paid, then they may have to soon. Facebook is changing its news feed to prioritize what friends and family share, which will reduce the amount of content that users see from brands and publishers. Open up those wallets folks! Digiday

Digital Marketing News: What Marketers Think about AI, Autonomous Stores & GSC Adds Data

Infographic: What Marketers Really Think About Artificial Intelligence
A new infographic shows 47% of marketers consider artificial intelligence (AI) to be over-hyped. In addition, 43% of marketers believe vendors overpromise and underdeliver when it comes to AI. AdWeek

Can Autonomous Stores Catch On?
Brick-and-mortar stores are testing out an automation model, functionally converting their stores to vending machines. These may increase convenience and service levels for some customers, but many remain doubtful that this will take off in a big way. MarTech Today

Google Search Console Adds 16 Months of Data
Can I get a heck yes?! Google has confirmed that Google Search Console will now be able to show 16 months of data versus the typical 90 days. This is currently available in their beta version for some users, with a larger rollout pending. The SEM Post

Digital Marketing News: The Visual Internet, Influencer Marketing Trends, Sneaky Ads

How to Keep Up With the Rise of the Visual Internet [Infographic]
Online media is increasingly visual — from personal photos to branded motion graphics, gif and videos. How can you keep up with the rising need for visual content? This infographic shares tips to help you stay on top of the trend and keep your viewers engaged. MarketingProfs

10 Million People Used Facebook Live on New Year’s Eve
It probably won’t come as a shock that, for most, the tradition of cozying up around an antennaed TV to watch the ball drop on NYE is behind us. Because in front of us — right in front of our faces — is Facebook Live. Ringing in 2018, Facebook Live topped their activity from the previous year’s NYE festivities, with people sharing 47% more live videos than last year.  Facebook Media

Digital Marketing News: Google Best Answer, Twitter Threads, Most Viral on Facebook

Predictive Analytics
How Predictive Analytics Can Help Your Business See the Future. Now more than ever, predictive analytics are becoming available to small businesses looking to get ahead of the competition by mining their data and generating meaningful intelligence. From mapping customer purchase trends to optimizing product campaigns, predictive analytics can be the digital marketing solution your company needs. An investment in predictive analytics may give your business the competitive advantage it needs, helping you leave yesterday’s problems behind and focus on growth to come. Entrepreneur

These Emotions Are Said to Have the Greatest Influence on Brand Loyalty. Research from Capgemini’s, which correlated emotions and stated loyalty towards brands, has revealed that the three most important emotions are: Honesty; Trust; and Integrity. People also associate the emotions of “belonging,” “security,” and “familiarity” with loyalty. MarketingCharts

Digital Marketing News: Tech & ABM, Top Search Ranking Factors and 2017 Consumer Trends

How New Tech Trends Can Amplify Your Marketing Strategy [Animated Infographic]
How can technology help your account based marketing be more efficient and more personal? This infographic answers that question and more about marketing technology trends, AI and machine learning. MarketingProfs

Top 17 Organic Search Ranking Factors [STUDY]
A new study from SEMRush shows the top search ranking factors for 2017. These factors heavily favor engagement and quality of content – with factors like bounce rate, time on page and direct visits dominating the top of the list. Having the appropriate keywords in the title, meta description and page content were near the bottom. Search Engine Journal

Digital Marketing News: Social Storefront, The Trust Project and Facebook’s New App

Social Content is the New Storefront [Infographic]
Regardless what others might say, social content is here to stay. Instead of heading to local storefronts, consumers are now heading to social media platforms to find what they need in the in and off-season. Social Media Today

Google tries to bring more transparency to news content with help from The Trust Project
Google has teamed up with The Trust Project that works with over 75 news organizations to determine the difference between quality and promotional content that may be plagued with misinformation. Search Engine Land

Facebook’s New App Connects Creators With Video, Fans And Watch Shows
Facebook is on the hunt for new influencers and wants to see how these experts interact with their networks. Their new app will give “internet stars” a chance to publish, edit and film live video with their audiences. AdAge

Digital Marketing News: Email vs. SMS, Twitter Trolls Itself and Google’s AI Wizard

Email vs. SMS: Battle of the Heavyweights [Infographic]
In a battle of email vs. SMS, who is the winner? This infographic shows the differences between the two tactics in terms of volume, engagement, preferences and effectiveness by medium. MarketingProfs

Twitter trolls itself on new 280 character limit
As you may have heard via everyone’s favorite venting platform, Twitter has increased their allotted character count to 280. While many are happy with this change, some are disappointed or even concerned that it will ruin the value of the platform. CNN Tech

Google’s AI Wizard Unveils A New Twist on Neural Networks
This is a story 40 years in the making. Geoff Hinton (the man behind AI) published two new papers that offers a new twist on neural networks that enable machines to better understand the world via images and video. Wired

Digital Marketing News: Clowns for Whoppers, Facebook Dynamic, Automatic Messages

Persado
Persado now generates emotionally-targeted marketing messages for individuals. Copywriters, prepare to start feeling nervous: Persado uses machine learning and people’s reactions to previous campaigns to determine users’ emotional profiles and is now launching Persado One, which allows the text to be generated for individual users. MarTech Today

How many people see your content on each digital channel? This is a handy collection of benchmarks covering email, SMS, Facebook, Twitter, YouTube, Apps and Snapchat. The Drum

B2B Marketers Shift Priorities From Generating Leads to Converting Them. B2B marketers’ top priority for generating more leads has dropped from 46% to 35%. The focus on converting leads to customers has increased from 34% to 42%. MarketingCharts

32% Of Marketers To Bring Programmatic Media Buying In-House. 50% of marketers and agencies believe Programmatic will ultimately become the responsibility of the brand. MediaPost