Digital Marketing News: ROI Acronyms, Google Ranking Factors and Twitter’s New Look

The Hipster’s Guide to ROI [Infographic]
Marketing lingo has expanded and with all of the acronyms, it’s hard to decipher and differentiate combinations of letters. This infographic will show you the most common acronyms and esoteric language related to marketing ROI, giving you an explanation of what they are and why they matter. (LinkedIn Marketing Solutions Blog)

SEMrush Ranking Factors Study 2017
Google ranking factors constantly updates with every major algorithm change. In this report, the 12 most substantial and controversial factors (including website visits, pages per session and content) were chosen to show what impacts search results and to identify consistent patterns in the ranking mechanism that could be helpful to the SEO community. (SEMrush)

Digital Marketing News: Marketing Personalization, Google Website Builder and Bing Ads

Four Steps to Unlocking the Real Power of Marketing Personalization [Infographic]
Personalization is a priority for many marketers to better reach and engage with their audience. This infographic shares statistics and 4 easy steps to create content experiences that resonate with your audience and provide valuable and personalized information. MarketingProfs

Google Releases A Website Builder for Small Businesses
A new tool called “Website”, is a single-page website builder that is free and allows small business owners to create and edit websites in minutes, either on desktop or mobile. This feature is an extension of Google My Business, meaning you have to have a complete GMB listing to use the tool. Search Engine Journal

Digital Marketing News: 15 Reasons for Brand Advocacy, Email Priorities and Google TV Ads

15 Reasons Why Brand Advocacy is the Bedrock of Your Business [Infographic]
Although brand advocates are important for brand marketing – with referrals, user generated content, and positive online reviews being just a few of the benefits of brand advocacy, this infographic shows over 80% of companies are not using advocates in their marketing strategy, and 58% don’t even know who their advocates are. Social Media Today

The Email Priorities of Brand and Agency Marketers in 2017
MarketingProfs reports: “Some 30% of brand marketers say personalization is one of the top three areas of email marketing they really need to focus on in 2017, up from 22% last year; 28% say they need to focus on automated campaigns, 25% on segmentation, and 24% on measurement/analytics.” MarketingProfs

Online Marketing News: BlogWorld 2012, Facebook Still On Top, Twitter User Insight, Google Mobile Recommendations, TopRank In the News

BlogWorld 2012 – Day 1

TopRank Online Marketing CEO Lee Odden and I have spent the better part of this week at BlogWorld 2012 in New York City.  This was a great event in both the quality of the content, as well as the networking opportunities.  This video shares some insight into the attendees of this stellar event.  If you would like to learn more about what happened at BlogWorld be sure to take a peek at one of our posts covering the event: