I recently had the pleasure of presenting at an Integrated Marketing Communications conference called INTEGRATE with an audience of Master’s Degree students and faculty at West Virginia University.
It was an impressive conference because of the passionate and talented faculty presenting but especially the students – most of whom work full time jobs as they earn their Master’s Degree in IMC.
Here is the presentation I gave: Digital Convergence: The Integrated Marketing and Public Relations Imperative – Disruption in the digital media world has reached every aspect of marketing and communications. Brands compete with publishers and consumers are empowered to publish and influence like never before. The convergence of marketing and PR creates all new opportunities for brands to build authority and grow business while competitors continue to work in silos.