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Lee Odden

3 Advantages Public Relations Brings to Digital Marketing

Lee Odden on May 12th, 2014     Digital Marketing, Public Relations

digital PR marketing

Numerous journalists are jumping the newsroom ship to “brand storytelling” as content marketers and an increasing number of public relations firms are evolving as integrated marketing communications agencies.

As more companies adopt content marketing and integrate their marketing activities across owned, earned, shared and paid media, there’s an opportunity for marketers to tap into the expertise of the PR world.  PR is a grossly underutilized strategy for marketers and presents a unique means to evolve from Stasis to Storytelling on the Content Marketing Continuum.

According to a content marketing study by Content Marketing Institute and MarketingProfs, the top challenges for content marketers include: Not producing enough content, not creating content that engages, not producing a variety of content, lack of integration across marketing channels.

Nicolette Beard

Content Marketing With Press Releases: Pros, Cons, Examples & Best Practices

Nicolette Beard on Nov 26th, 2013     Content Marketing, Online Marketing, Online PR, Press Release Optimization

Press Release Best PracticesWhen Matt Cutts, head of Google’s web spam team, announced that links in press releases have no value for SEO, it created a lot of discussion and debate in the SEM community. But, if you look at his comments in their entirety, you’ll notice that he also said press release sites do have value for press and marketing reasons as Cheryl Conner, contributing writer at Forbes, so eloquently points out.

Consider,

  • 92% of journalists use search engines to research stories and 81% of journalists use search engines daily (MarketingSherpa)
  • Blog readership, RSS feed subscriptions and social media sites are visited in record numbers
  • Journalists using Google News surpass usage of major networks, like MSNBC & CNN!
Lee Odden

Digital PR and SEO Series: Part 3 Social Media Monitoring

Lee Odden on Aug 29th, 2008     Blogging, Online Marketing, Online PR, Public Relations, Social Media

digital public relations

We’ve made the case for integrating media relations, SEO and social media into a digital PR program as well as covering some of the basics. Now we can drill a bit deeper into blogger relations and social media monitoring.

Practical Examples of Involving SEO Expertise with Media & Blogger Relations, Social Media Monitoring

The advent of digital PR and the technology tools that serve as compliments means changes in the way agencies provide client consulting and practice management. In the case of TopRank, we’re running both a internet marketing agency and a public relations practice, so we’ve always counseled our clients on the use of targeted keywords during interviews and in communications with the media as well as with content published to the web. In a push and pull PR strategy, keywords are used to optimize content and digital assets to enable the media to pull themselves to a client’s news.

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