Thanks to the response received (@gyutae @AlbertMaruggi @AnnBernard @briansolis @martinbowling) from a Twitter post (follow here) on the topic of social marketing vs direct marketing, this post invites your opinion.
In a recent strategy session, some colleagues and I were discussing a promotion where one position was to focus on a direct marketing approach and another position involved social media, networks and communities. Compared to direct marketing efforts (snail mail, DRTV, email, etc) where an offer is created based on what the company wants to sell, a social marketing effort focuses more on involving communities with creating the offer as well as promoting it.
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