TopRank Online Marketing

Ashley Zeckman

Online Marketing News: Create A Content Matrix, Pinterest Images Tips, Video Ad Strategy, Yahoo Ads Plummet

Ashley Zeckman on Nov 23rd, 2012     Online Marketing, Online Marketing News

Infographic Content Marketing Media Matrix For Small Business

Content Marketing Media Matrix For Small Businesses

This new infographic from PRWeb provides a guide to finding what type of content is best for promoting your business depending on your audience as well as you’re services or products.  Use this infographic to find out what will work best for your content marketing strategy.

DMA Finds Marketers Bullish on Growth of Digital and Direct Marketing
According to this recent article, 75% of marketers say that they’re bullish about growth prospects for digital and direct marketing.  This is slightly up from a previous survey taken 2nd quarter, in which 72% said that they were bullish about growth prospects.  Via BtoB.

Lee Odden

How Direct is Social Media Marketing?

Lee Odden on Jun 23rd, 2009     Online Marketing, Social Media

direct marketing social media I had nice back and forth with Brian Clark of copyblogger on Twitter last week about direct marketing and social media.  Ultimately it was more an issue of perspective and semantics but there were some great points about the intersection of direct marketing on the social web. I’ve been an advocate for several years as have others in the social media consulting space, that the social web is not a place for direct marketing. In the past I’ve even posted a fairly good comparison of the difference between direct marketing and social media marketing.

Brian’s position via our Twitter discussion was that social media is exactly that, marketing directly to consumers – a great point. My perspective is that social media is no place for direct marketing messages.

Lee Odden

Direct Marketing vs Social Media Marketing

Lee Odden on Apr 17th, 2008     Interactive Marketing, Online Marketing, Social Media

Thanks to the response received (@gyutae @AlbertMaruggi @AnnBernard @briansolis @martinbowling) from a Twitter post (follow here) on the topic of social marketing vs direct marketing, this post invites your opinion.

In a recent strategy session, some colleagues and I were discussing a promotion where one position was to focus on a direct marketing approach and another position involved social media, networks and communities. Compared to direct marketing efforts (snail mail, DRTV, email, etc) where an offer is created based on what the company wants to sell, a social marketing effort focuses more on involving communities with creating the offer as well as promoting it.

What would a direct marketing offer in this situation look like?

  • Develop top level messaging
  • Research and build an email list

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