The Magazine DM News publishes a supplement called “Outlook” each year that collects interviews and articles from some of the leading direct marketers and their perspectives on the coming year in direct marketing. Executive Editor, Mickey Alam Khan has provided a list of trends that coincides well with what we’re seeing “on the ground”. A few trends related to search and blog marketing:
- Buzz marketing or word of mouth will be big – at least the buzz about buzz marketing will be big
- Ecommerce will emphasize “interactions not transactions” per Home Depot CEO Bob Nardelli
- Mergers are acquisitions of direct, interactive, search and email marketing agencies will rise. This notion is supported by a recent report from AdMedia Partners (pdf).