Day one of the DMA / TopRankMarketing.com Social Media Smarts workshop kicked off covering a tremendous amount of information including defining social media, practical examples & case studies and blogging soup to nuts. Creating, marketing and measuring blog results was covered in 3 different modules.
Social media and making sense out of the social web is a hot topic and I applaud the organizations that sent people to New York this week for our workshop.
During the first day I asked attendees what their learning objectives were which I thought were consistent with most people entering the social media space:
- Build a social media strategy for our organization
- Learn what social media tools to pay attention to and which to ignore for a specific industry