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Lee Odden

Get Social Media Smart with 26 Tips on the Social Web

Lee Odden on Dec 5th, 2008     Marketing PR Conferences, Online Marketing, Social Media

Day one of the DMA / TopRankMarketing.com Social Media Smarts workshop kicked off covering a tremendous amount of information including defining social media, practical examples & case studies and blogging soup to nuts. Creating, marketing and measuring blog results was covered in 3 different modules.

Social media and making sense out of the social web is a hot topic and I applaud the organizations that sent people to New York this week for our workshop.

During the first day I asked attendees what their learning objectives were which I thought were consistent with most people entering the social media space:

  • Build a social media strategy for our organization
  • Learn what social media tools to pay attention to and which to ignore for a specific industry
Lee Odden

Hands On Social Media Smarts for Direct Marketers

Lee Odden on Nov 19th, 2008     Marketing PR Conferences, Online Marketing, Other Events, Social Media, TopRank Agency News

DMA TopRank Online MarketingTopRank Online Marketing is pleased to announce a parternship with The Direct Marketing Association to develop and present a series of 2 day workshops on social media marketing for direct marketers. 

On December 4th in New York the new course entitled: “Social Media Smarts: An Introduction to the Social Web, Tools and Strategies” will introduce participants to the marketing and communications channel opportunities of social media through practical demonstration of social media tools, case studies and exercises. The first 3 workshops will be held in New York, Chicago and then again in New York.

Decreasing marketing budgets and increased consumer skepticism towards traditional advertising is driving many companies to new ways of attracting and engaging customers.  At the same time, new communication channels such as social media represent the most significant change in marketer/advertiser communications with customers in the history of marketing.

Lee Odden

Online Reputation Management for Direct Marketers – ACCM 2008

Lee Odden on May 18th, 2008     Marketing PR Conferences, Online Marketing, Online PR, Public Relations, Reputation Management

Lee Odden Rob Key
Lee and Rob at PRSA International 2007

On the marketing conference circuit, online reputation management is a hot topic now more then ever. Whether it’s search marketing, public relations or direct marketing, companies are trying to make sense of how to monitor and manage the brand impact of online conversations and their visibility in search results.

Last Thursday I did a national PRSA teleseminar with Kami Watson Huyse, “Reputation Management in a Google World” and tomorrow in Orlando, Florida the DMA’s ACCM conference is hosting: “Reputation Management: Protecting Your Brand in the Search Engines“, a session with myself and Rob Key of Converseon presenting. Moderater duties will be handled by Heather Lloyd Martin of SuccessWorks.

Lee Odden

Poll: Your top reason for attending marketing conferences?

Lee Odden on Mar 10th, 2008     Marketing PR Conferences, Online Marketing, Reader Polls

reader poll

With the changes last year in the search marketing conference industry there has been disappointing side-taking and rumor mongering but also a healthy dose of optimism about what more competition will do for attendees. I would think the sustainability and success of any conference is in large part dependent upon attendees needs being met. Whether your primary business is interactive marketing, public relations, advertising or SEM, online marketing and PR oriented conferences offer a variety of benefits.

Because of Online Marketing Blog readers’ varied marketing and PR related interests, this week’s Poll aims to identify the top motivations for readers to attend marketing industry conferences:

Why do you attend marketing industry conferences?

  • Maintain knowledge - stay current (36%, 63 Votes)
  • Networking (34%, 60 Votes)

Lee Odden

DMA-06 WebmasterRadio.FM and Pubcon

Lee Odden on Oct 17th, 2006     DMA Annual Conference, Marketing PR Conferences, Online Marketing, Pubcon

WebmasterRadio.FM man of many talents, Daron Babin, gave a little video interview at DMA 06.
WebmasterRadio.FM

Be sure to check out WebmasterRadio.FM for live interviews and the best Internet radio shows on search marketing.

I believe their next stop will be WebmasterWorld’s Pubcon conference in Las Vegas Nov 14-17, which will be one hell of an event. There will be four keynote presentations including John Battelle, Danny Sullivan, Guy Kawasaki and Jon S. von Tetzchner, the fellow behind the Opera browser.

For this Pubcon I’ll be bringing Karen and Jolina (the red thing is part of our PR firm’s logo), two of our PR/SEO Project Mangers. It will be their first search marketing related conference so it should be a great event for them. I plan on doing at least 10 interviews like the one above with Daron at Pubcon, so watch out for me and my tiny camera.

Lee Odden

DMA-06 SEM Certification Kickoff

Lee Odden on Oct 15th, 2006     DMA Annual Conference, Marketing Industry News, Online Marketing, SEO

dma06-sembasics-lee.jpg

The DMA06 conference is getting rev’d up with pre conference sessions Satuday and Sunday. The new search engine marketing certification program started on Saturday with Jeannette Kocsis, VP of Digital Marketing at Harte-Hanks, presenting on “Introduction to Search Engine Marketing” and I followed up with “Search Engine Basics”.

Unfortunatley, I was not able to sit in on Jeannette’s session, but Amanda Watlington said there was great feedback. Here’s the description of the module:

Introduction to Search Engine Marketing: Explore search engine marketing and what it takes for a marketer to achieve search engine marketing results. Learn how to identify ethical search engine marketing practices and how search engines define spam. Learn how to shape the business case for search marketing for your business, and how to staff this valuable marketing function.

Lee Odden

DMA Announces SEO SEM Certification

Lee Odden on Sep 25th, 2006     DMA Annual Conference, Marketing Industry News, Online Marketing, Search Marketing, SEO

DMA
The Direct Marketing Association has officially announced their Certification Program in Search Engine Marketing today. The first modules are being offered at DMA06 in San Francisco in October. There will be two levels of certification focused on agency and in-house marketers:

  • Level 1: Designed for individuals able to work under the direction of an advanced search engine marketer. These individuals would know and be able to employ current best practices in organic or paid search marketing.
  • Level 2: Designed for individuals who are capable of devising, creating, and managing effective search engine marketing programs within agencies or as lead members of in-house marketing teams. At this level, individuals can seek advanced certification in organic or paid search.
Lee Odden

Speaking at DM Days New York

Lee Odden on Jun 18th, 2006     DM Days, Marketing Industry News, Marketing PR Conferences, Online Marketing, TopRank Agency News

Monday morning I’m off to New York for the DM Days conference. I will join several other members of the DMA Search Engine Marketing Council including: Heather Lloyd-Martin, Amanda Watlington, Detlev Johnson, Kevin Lee, Mike Moran, Jeanette Kocsis and Matt Bailey as well as John Marshall in presenting two sessions that provide a wide range of specific recommendations for a DMA member site.

Topics include: creating a business case for search marketing, web site evaluation, technical optimization, user-experience, content optimization, web analytics, pay per click, online pr and integrating web marketing with other media. I guess it’s sort of a SES “pimp my site panel” but without the hats and it occurs over two sessions.

More info:

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