Online Marketing Blog

Since I arrived on the tail end of the DMA07 show, I haven’t taken as many photos as I’d like, but here are a few so far.

Welcome to DMA07

Matt Bailey, Heather Lloyd Martin, Detlev Johnson

Wrestling a microphone on the Link Building Panel

Daron Babin Glamour Shot

Exhibit Hall - Where are all the SEM vendors?

The DMA ECHO Awards included a search marketing category for the first time and I was a judge.

Upgraded room view at the W Hotel. Nice!

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Next week starts one heck of a week starting with DMA07 in Chicago, the largest marketing conference in the world.  On Tuesday afternoon I am speaking on a panel called “Desperately Seeking Links Baiting, Buying and Socializing for Links” with Stephan Spencer, Seth, Besmertnik and Eric Ward.

Then on Thursday, I will be presenting as part of a post conference workshop on new media, specifically social media, with Joseph Jaffee of Crayon. Wednesday afternoon and Thursday morning Joseph is covering blogs, podcasting, video casting and Second Life/virtual worlds. Thursday afternoon I will be presenting on social bookmarking and SEO as well as a grab bag session on Yahoo! Answers, Facebook, YouTube and Flickr. I might have picked a slightly different mix of applications to talk about but then again the topic selection wasn’t my call.

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This week will be some light blogging for me as I’ll be on vacation for the rest of the week. We decided it would be a Cirque du Soleil - fest so where better to go for that than Las Vegas? We’ll see 3 of the Cirque shows there so hopefully it will satisfy any urges for peculiar French inspired circus acts for a while.

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The OG’s of link building like Eric Ward are full of reasons why acquiring inbound links without consideration of direct effect from search engines is a sustainable and worthwhile marketing tactic. The ongoing SEO services many search marketers offer is often short sighted with a narrow emphasis placed on link acquisition and not on the broader importance of ongoing web site promotion through multiple channels.

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