Since I arrived on the tail end of the DMA07 show, I haven’t taken as many photos as I’d like, but here are a few so far.
Welcome to DMA07
Matt Bailey, Heather Lloyd Martin, Detlev Johnson
Wrestling a microphone on the Link Building Panel
Daron Babin Glamour Shot
Exhibit Hall – Where are all the SEM vendors?
The DMA ECHO Awards included a search marketing category for the first time and I was a judge.
Upgraded room view at the W Hotel. Nice!
Next week starts one heck of a week starting with DMA07 in Chicago, the largest marketing conference in the world. On Tuesday afternoon I am speaking on a panel called “Desperately Seeking Links Baiting, Buying and Socializing for Links” with Stephan Spencer, Seth, Besmertnik and Eric Ward.
Then on Thursday, I will be presenting as part of a post conference workshop on new media, specifically social media, with Joseph Jaffee of Crayon. Wednesday afternoon and Thursday morning Joseph is covering blogs, podcasting, video casting and Second Life/virtual worlds. Thursday afternoon I will be presenting on social bookmarking and SEO as well as a grab bag session on Yahoo! Answers, Facebook, YouTube and Flickr. I might have picked a slightly different mix of applications to talk about but then again the topic selection wasn’t my call.
This week will be some light blogging for me as I’ll be on vacation for the rest of the week. We decided it would be a Cirque du Soleil – fest so where better to go for that than Las Vegas? We’ll see 3 of the Cirque shows there so hopefully it will satisfy any urges for peculiar French inspired circus acts for a while.
While in Las Vegas it’s possible, but unlikely, we’ll run into some of the search marketers speaking at the Shop.org conference. In fact, there’s one session on link building with Stephan Spencer and Eric Ward who I am speaking on the same topic with at the DMA07 show “Desperately Seeking Links” in Chicago Oct 16. Other SEMs on the Shop.org linking panel include Neil Patel from ACS and Rebecca Kelley from SEOmoz.
The OG’s of link building like Eric Ward are full of reasons why acquiring inbound links without consideration of direct effect from search engines is a sustainable and worthwhile marketing tactic. The ongoing SEO services many search marketers offer is often short sighted with a narrow emphasis placed on link acquisition and not on the broader importance of ongoing web site promotion through multiple channels.
Historical thoughts on linking
Link building is indeed a tactic with direct benefits via rankings traffic from search engines and direct traffic from high profile sites. However, outright link building is only a slice in the overall online marketing mix that makes up a productive web site marketing program. In the early days of marketing web sites, building links from directory submissions and programs such as web site reviews and web awards sites sent significant amounts of traffic. Then came Google.
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