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Lee Odden

The Yin Yang of PR and SEO

Lee Odden on Oct 16th, 2008     Online Marketing, Public Relations, SEO

PR SEOOrganic search (SEO) success is based fundamentally on keywords and links. You can also make a pretty easy correlation between that and the combination of messaging and media pickups important in public relations efforts.

Search engines like Google advise webmasters to create great content and let important web sites in your industry know (to attract links).  Some of the best link sources are the hardest to achieve, such as a link in a story published at a major publication or even a industry niche publication.

This is where PR and SEO savvy can combine like Yin and Yang to create competitive advantages and extend the value and reach of your online marketing/media relations efforts. Some of the public realtions tactics that can affect search engine optimization results include:

Lee Odden

DMA08 Las Vegas Internet Marketing Roundup

Lee Odden on Oct 13th, 2008     Marketing PR Conferences, Online Marketing, Online PR

TopRank Online Marketing has been fortunate to present at the Direct Marketing Association annual conference for 4 years in a row and a 5th appearance several years before that. (See photos from DMA07 here) Over 10,000 marketers attend the DMA show making it the largest marketing conference in the world and with this year’s show being held in Las Vegas, it should be another great event.

The DMA has traditionally been known as an organization steadfast in marketing principles and rooted in traditional marketing education but has made quite a bit of progress in the online marketing space with it’s Search Engine Marketing Certification program and upcoming attention to social media.  In fact, this year’s DMA08 show includes online marketing sessions on:

  • Affiliate marketing
  • Consumer generated content
Lee Odden

Upcoming TopRank Conference Schedule

Lee Odden on Aug 14th, 2008     Marketing PR Conferences, Online Marketing, Other Events, PR Conferences, Pubcon, Search Engine Strategies

I promised myself I’d slow down on conference speaking last year and while I’ve turned down more offers this year than ever before, (and been turned down myself the one time I formally pitched) some really great opportunities have popped up.

Here are the upcoming conferences I’ll be speaking at for pretty much the rest of this year not including private company engagements:

Aug 20, 2008 – Search Engine Strategies, San Jose
Presenting: “SEO Through Blogs and Feeds”
Presenting: “News Search SEO”
Media Sponsor
TopRank is sending 4 bloggers to cover the event (Thomas, Jessica, Dana and Ashley)

Sep 18, 2008 – OMMA Global, NYC
Panel: “Digital Asset Optimization”

Sep 20, 2008 – Blog World Expo, Las Vegas
Moderating a Panel: “SEO and New Media
Media Sponsor

Lee Odden

What Conferences Are You Attending?

Lee Odden on Apr 29th, 2008     adtech, Interactive Marketing, Marketing PR Conferences, Online Marketing, PR Conferences, Pubcon, Search Engine Strategies, Search Marketing Expo

Facebook Marketing Panel Web 2.0 Expo

Jeremiah Owyang posted recently asking his readers what conferences they would be attending in the coming months and I thought that would be a great question for Online Marketing Blog readers as well.

Over the past 3 years we’ve been focused on search marketing conferences but have expanded more into direct marketing, interactive and PR. We’ll continue that trend the rest of this year but with more conferences outside of search as our online marketing agency evolves.

Conferences that I’m attending in the coming months include:

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