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DM News Guide to Search Marketing

DM News has announced the next edition of their Essentials Guide to Search Engine Marketing (pdf). Editor in Chief Mickey Alam Khan says:

“Packed within these pages are articles from executives at the nation‚Äôs leading search engine marketing firms, agencies and consultancies. Also inside is commentary from two of the top three search engines, Yahoo and Microsoft. These experts offer tips, best practices, case studies and research on almost every topic under the search sun.”

SEO Tips for Walmart.com

I was perusing DM News in anticipation of a new article coming out that I’ve submitted recently and came upon this one from last year:

Search Engine Guide Case Study: Walmart.com and What’s Missing From Your Web Site Team?

Many blue-chip companies allocate incredible budgets to their Web site development projects. It takes a top-notch, interdepartmental team to create a successful e-commerce site. Even with a crack team of Web designers, Web and database programmers, user experience professionals, content developers, quality assurance and project managers, an important component is often missing.

Though most do a great job at emphasizing usability for visitors and technology for performance, many of them miss out on usability and performance for search engines. Full article