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Lee Odden

DoubleDutch: Foursquare for the Enterprise

Lee Odden on Apr 12th, 2010     Interviews, Online Marketing, Social Media

SXSWi

The buzz on geolocation marketing is hot. Recently Lawrence Coburn from RateItAll released the beta version of a new project: DoubleDutch, a platform for creating your own geolocation check-in app, ala Foursquare. I connected with Lawrence to ask more questions about DoubleDutch and to get tips for marketers that want to incorporate geolocation and review services into their online marketing.

First, can you share a bit about yourself and your company RateItAll? We spoke on a panel several years ago at Pubcon and I remember that you have a great story about how your company started and really exploded with media attention.

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