Doug-Hay

SEO Through Blogs & Feeds at SES

Blogging MonkeysWhile out at SES San Jose, I couldn’t pass up the SEO Through Blogs & Feeds session. On the panel were Stephan Spencer of Netconcepts, Rick Klau from FeedBurner (now Google), Doug Hay of Expansion Plus Inc. and Greg Jarboe of SEO-PR.

Here are a few of the blog optimization tips they gave out.

  • Ensure your feeds are showing the full post, not just excerpts.
  • Up the number of items in your feed from 10 to 20 to give users more.
  • Consider promoting other feeds such as categories & comments.
  • Be sure your blog has a good internal linking structure. This can be done through category names, tag names or linking to your other posts inside new posts.