StartupJournal SEO Nonsense

There was a Q/A article in the Wall Street Journal’s StartupJournal site on search engine optimization that I’ve been meaning to respond to for a few weeks now. A good question was posed by a small business owner who was confused about “search engine optimizers” and whether they were worth it.

There seem to be two schools of thought from journalists on the topic of SEO. Those that slant it towards evil, worthless and shady. And those that check their facts and present those facts. I’ll let you decide what angle the writer from the StartupJournal was coming from on your own.

The question posed:

“We own a dance-wear Internet store and are completely confused about search-engine optimizers. Are they of value to a smaller company, like us? One optimizer quoted us $40,000 to enhance our Web site and improve our ranking.”