It was standing room only for the SES San Jose session regarding Duplicate Content & Multiple Site Issues.
Shari Thurow of Omni Marketing started the session off by addressing why duplicate content is a concern.
When there are duplicate content issues it lowers the number of pages available to rank. Less pages to rank can equal less rankings which can lead to lower search traffic.
In addition, Shari mentioned something called ‘Crawler Cap’ which is the maximum number of pages a search engine will crawl of a particular website.
So, if your site delivers duplicate content:
- it lowers index count
- the best converting pages might not appear in search results
- web pages from your shared-content partner sites (affiliates, syndicates) may have better search visibility