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Conversion Optimization Secrets – 21 Must-Follow Tips – SES SF

TopRank Online Marketing on Aug 17th, 2010     Marketing PR Conferences, Search Engine Strategies

The average conversion rate for a website is around 3 percent, but many websites convert at 10 percent or higher.  What are they doing right that you’re missing?

Bryan Eisenberg, NY Times Bestselling Author gave a solo presentation on the secrets of top converting websites and how you too can achieve high conversion results.   Following is a summary of his presentation.

What exactly is conversion rate?  In essence, conversion rate is a measure of your ability to persuade visitors to take the action you want them to take.  It’s a reflection of your marketing effectiveness and customer satisfaction.  For you to achieve your marketing goals, visitors must achieve their goals first.

No one should settle for a conversion rate of less than 10%.  Looking at top retailers, many have conversion rates greater than 15% monthly.  What are they doing that you’re not?

Lee Odden

There’s A WordPress Plug-in For That

Lee Odden on Sep 4th, 2009     Blogging

The nice thing about the iPhone WordPress is that there is a plug-in for just about everything.

Lets say you want to create a fancy image gallery to showcase your photography. With NextGEN Gallery you can add as many images as you want and have the beautifully displayed in blog posts or on a gallery page.

nextgen

Image Gallery with NextGEN Gallery

Want to poll your audience? With WP-Polls you can create as many questions and get as many answers as you want.

Polls with WP-Polls

Polls with WP-Polls

Maybe you want to you want to add Google Analytics to all pages of your blog AND see your stats on your WordPress dashboard. Google Analyticator can do that.

Google Analytics via Google Analyticator

Google Analytics via Google Analyticator

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