TopRank Online Marketing

Lee Odden

Riding the Waves of Social Media – 38 Social Media Marketing Tips from #SMMW14

Lee Odden on Mar 6th, 2014     Marketing PR Conferences, Social Media, Social Media Marketing World

Lee Odden SurfingA few years back while vacationing in Oahu, we decided to take surfing lessons. Well, everyone but me.

I made up all kinds of excuses but when I saw my 8 year old daughter pop up like it was nothing, I had to try. The guy running the lessons had really been around and the young men helping him were clearly “all-in” for the surfing life. They were experts. With their help and my daughter’s example, I quickly went from disinterested to being eager to go again.

That story reminds me of how a lot of marketers take a turn with their digital and social media marketing skills. Getting inspired and then connected with people that really know what they’re doing can be a direct line from zero to social media hero.

Lee Odden

31 Top Marketers Agree: It’s Time to Rethink Your Content Marketing – Free 214 Page eBook from Linkdex

Lee Odden on Oct 28th, 2013     Content Marketing, Integrated Marketing

rethink content marketingPost Sponsored by Linkdex

Starting as a public relations firm with SEO skills in 2001, we’ve always had to create content for clients whether it was press releases, newsletters, case studies or graphics and diagrams for newsrooms and events.

In 2008 we made a major shift to what I call “SEO Plus” and focused a lot more on content. In fact, we were named the #1 content marketing blog that year by Junta42 (now Content Marketing Institute).

Fast forward to 2013 and the momentum of converged search, social media, public relations and content is unmistakable. SEO vendors and agencies are realizing marketing is the business we’re in, not just SEO.

Lee Odden

Free eBook: 29 Content Marketing Secrets and the Secret Agents Who Shared Them

Lee Odden on Aug 31st, 2012     Content Marketing, Online Marketing

Content Marketing Secret AgentThe world of content marketing is full of mystery and intrigue with companies leveraging every possible resource to achieve a competitive advantage.

In the fast changing world of digital marketing, no resource is more valued than the coveted “Content Marketing Secret Agent”.

These covert content operatives perform their customer segmentation, persona development and editorial planning in the dead of night while most marketers are asleep, snug in their beds. While the average content marketer dreams of page views and search engine rankings, Content Marketing Secret Agents are mapping the customer journey, crafting meaningful messages that pull prospects from awareness to measurable conversions.

Few have been able to crack the code of this elite group but if anyone could, it’s the content marketing smarties at TopRank Online Marketing. We’ve collected some of the best tips just for you.

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