TopRank Online Marketing

Evan Prokop

SEO for Ecommerce Websites – Managing the Duplicate Content Beast

Evan Prokop on Jan 16th, 2013     Online Marketing, SEO

Man in 3D GlassesThe rise of ecommerce websites has heralded a new era of convenience for consumers, as well as the most powerful tool for retailers since electricity. However, ecommerce sites bring with them a host of SEO challenges that can quash any hopes of being found in organic search.

Fortunately, with a little foresight and a bit of technical knowledge, ecommerce retailers can maximize their SEO potential and literally rise above the competition (in the search results), resulting in more customers and increased sales.

Duplicate Content

The single biggest SEO challenge for ecommerce sites is duplicate content. While nearly every modern website can be subject to this issue, the characteristics of most ecommerce websites tend to have every attribute that typically results in duplicate content.

Lee Odden

ACCM Search Marketing Wrapup

Lee Odden on May 9th, 2006     Marketing Industry News, Marketing PR Conferences, Online Marketing, Search Marketing, SEO, TopRank Agency News

I made it over to the monstrosity, McCormick Place yesterday am and navigated the labyrinth of halls to finally find the search marketing room for ACCM. It was nice to see some familiar faces. The FMI and 4 other food shows were occurring in the bigger part of the McCormick so people were everywhere. Cabs were not.

The 15 Sizzlin Hot Search Marketing Ideas session debuted to a standing room only crowd I’m happy to say. After I don’t know how many back to back sessions, Heather Lloyd-Martin bubbled with enthusiasm and insight as moderator. I don’t know how she does it really. There was literally zero time between sessions.

Lee Odden

Catalog Conference Chicago

Lee Odden on May 2nd, 2006     Blog Marketing, Marketing Industry News, Online Marketing, Press Release Optimization, SEO

Next week is ACCM, the Annual Conference for Catalog, Internet and Multichannel Merchants at the enourmous McCormick Place in Chicago. I’ll be speaking on a panel called 15 Sizzling Hot Search Ideas for Merchants along with Lisa Papageras of What on Earth and Patricia Hursh from SmartSearch Marketing with moderation duties handled by Heather Lloyd-Martin of SuccessWorks.

As I am prone to do, my presentation will incorporate SEO into blog marketing and press release optimization as part of an overall ecommerce SEO program. This will be my first time speaking at ACCM so it should be fun. I know I’ll be looking forward to hitting at least one Chicago steak house with my RSS guru pal from accross the pond, Rok Hrastnik. Maybe Gibson’s, Morton’s or Ruth’s Chris.
Last time I was in Chicago for SES in December, Andy Atkins-Kruger and I hit up Gene and Georgetti’s (classic) and Harry Caray’s (so so). If you have suggestions for some great Chicago steak houses, leave a comment.

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