The rise of ecommerce websites has heralded a new era of convenience for consumers, as well as the most powerful tool for retailers since electricity. However, ecommerce sites bring with them a host of SEO challenges that can quash any hopes of being found in organic search.
Fortunately, with a little foresight and a bit of technical knowledge, ecommerce retailers can maximize their SEO potential and literally rise above the competition (in the search results), resulting in more customers and increased sales.
The single biggest SEO challenge for ecommerce sites is duplicate content. While nearly every modern website can be subject to this issue, the characteristics of most ecommerce websites tend to have every attribute that typically results in duplicate content.