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Lee Odden

Marketing Sherpa Email Summit

Lee Odden on Dec 11th, 2007     Email Marketing, Marketing Industry News

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This announcement might be a bit early, but I think the last Marketing Sherpa Email Summit sold out pretty quickly. This is an event (in Miami February 24th-26th) that’s near and dear to TopRank’s marketing consulting services which are made up of: search, PR and email marketing. Out of those three “legs”, email marketing is by far the most productive in terms of ROI and conversion rates.

What’s great about this conference is that it’s all about email and nothing else. Sliced and diced into 3 tracks (BtoB, Advanced BtoC and Operations) as well as 5 general and 36 breakout sessions, there’s “something for everyone”, as they say. There’s also an opportunity to get “certified” as an email marketing expert through a package that includes both the Summit and an online course.

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